Brand Tone

Playful and Fun, Enthusiastic and Passionate, Friendly and Approachable, Creative and Imaginative

Brand Values

• •Creativity
• •Quality
• •Customer Satisfaction
• •Passion
• •Fun
• •Variety and Innovation
• •Making Moments Special

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Alilo Presentes' tone (Playful, Enthusiastic, Friendly, Creative). Include 'do's and don'ts' for language, preferred vocabulary (e.g., 'treasures,' 'awesome,' 'wow' vs. more formal alternatives), and examples of good and bad copy. This ensures anyone writing for the brand stays consistent.
• •Embrace Storytelling: Connect products to the joy of giving and the passions they represent (e.g., the nostalgia of a movie, the excitement of a game). Use copy to paint a picture of how the gift will make someone feel or how a decorative item will transform a space.
• •Use Enthusiastic and Positive Language: Words like 'amazing,' 'awesome,' 'discover,' 'surprise,' 'delight,' 'celebrate,' and 'joy' should be common. Avoid overly technical or bland descriptions. Inject personality and passion into every piece of text.
• •Keep it Relatable and Human: Write as if you're talking to a friend who shares the same interests. Use contractions (e.g., 'it's,' 'you're'), ask questions, and adopt a conversational style. Highlight the founders' passion as mentioned in the 'Quem Somos' page.
• •Consistency Across All Channels: Ensure the brand voice is uniform across the website (product descriptions, banners, blog posts if any), any future social media, email marketing, and even customer service interactions. This builds a cohesive and recognizable brand identity.

Social Perception

Customers likely perceive the brand as a go-to source for unique, themed gifts and decorative items, especially for fans of pop culture. The 'About Us' section aims to build trust by naming the founders and stating clear values.

Copy Examples

• •Headline for New Pop Culture Arrivals: 'Your Universe Just Expanded! 🚀 New Geek & Pop Culture Treasures Have Landed at Alilo Presentes. Unleash Your Inner Fan!'
• •Product Description Snippet (e.g., for a themed mug): 'Warning: May cause spontaneous joy and epic coffee breaks! ☕ This [Character/Theme] mug isn't just for drinks; it's a daily dose of awesome. Perfect for gifting (or keeping all to yourself – we won’t tell!).'
• •Email Subject Line for a Sale: '🎉 Surprise! Gifts That Wow, Prices That Whoa! 🎉 Our Creative Collection is Calling Your Name!'
• •About Us Snippet for Social Media (if established): 'We're Alirio and Lorena, and we're absolutely OBSESSED with finding gifts that tell a story and spark a smile! At Alilo Presentes, it's all about creativity, quality, and a whole lotta fun. Join our quest for the perfect present!'
• •Call to Action Button/Text: 'Find Your Fun!' or 'Discover Unique Gifts!' or 'Make a Moment Special'