Brand Tone

professional, reassuring, and collaborative

Brand Values

• •Expertise and Quality
• •Client-Centered & Personalized Care
• •Accessibility
• •Collaboration
• •Building Confidence

Best Practices

• •Always Emphasize "Togetherness": Use words like "together," "partner," and "collaborate" to reinforce the brand's cooperative value. Consistently frame the relationship as a partnership between the therapist, child, and parents.
• •Balance Professionalism with Warmth: Combine clinical terms (e.g., "oro-myofunctional therapy," "diagnostics") with warm, reassuring language ("caring approach," "playful setting," "feel understood"). This builds trust in both expertise and empathy.
• •Target the Parent: Write directly to the parent ("Are you looking for care for your child?"). Acknowledge their concerns and clearly explain how the service provides a solution and peace of mind.
• •Be Clear and Structured: Use clear headings, bullet points, and step-by-step explanations (like the "How it works" section) to make information easy to digest for busy parents. This reflects the organized and professional nature of the practice.
• •Highlight the Niche: In all communication, from website copy to potential ads, consistently mention the focus on "multilingual" or "bilingual" children. This is the unique selling proposition and should be front and center.

Social Perception

The perception it projects is that of a highly specialized, reliable, and modern speech therapy practice. The founder, Betül Atay, is positioned as a qualified and experienced professional dedicated to the specific niche of multilingual speech challenges. The lack of public reviews or social media engagement means there is little user-generated perception to analyze; the brand is perceived as a private, professional service rather than a community-oriented public brand.

Copy Examples

• •Multilingual Speech Therapy in The Hague - Experienced therapist specializing in language development for bilingual children. Personalized, caring approach. Short waiting list!
• •Helping your child find their voice, in every language. Specialized speech therapy for multilingual families.
• •At Logopedie Meertaliga, we believe every child deserves to communicate with confidence. Founded by Betül Atay, our practice is dedicated to providing expert, personalized speech therapy that understands and embraces the complexities of a multilingual upbringing.
• •5 Common Speech Challenges for Bilingual Children and How We Can Help
• •Ready to take the next step? Register online today for a personal intake session and let's work together to build your child's confidence in communication.