Brand Tone

Aspirational & Sophisticated, Confident & Proudly Pakistani, Customer-centric & Appreciative, Direct & Informative (Transactional)

Brand Values

• •Quality Craftsmanship
• •Comfort
• •Unique Design & Style
• •Heritage & Experience
• •Customer Satisfaction
• •National Pride

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., sophisticated, confident, appreciative), preferred vocabulary (e.g., "craftsmanship," "premium," "heritage," "distinctive"), and phrases to avoid. Share this with anyone creating content.
• •Prioritize "Quality" and "Craftsmanship" in Messaging: Consistently weave in terms that speak to the superior materials, meticulous construction, and Pakistani heritage of the products.
• •Balance Aspiration with Accessibility: While highlighting luxury, ensure promotions and general communication still feel welcoming. Use phrases like "experience luxury" or "accessible sophistication."
• •Show, Don't Just Tell, with Customer Experiences: Leverage positive customer testimonials and stories in marketing copy. Phrases like "Let customers speak for us" reinforce trust and authenticity.
• •Maintain Visual & Textual Cohesion: Ensure the style of photography and videography on social media and the website aligns with the sophisticated and high-quality tone of the copy. For example, TikToks using "Pure design, luxurious essence" should be matched by visually appealing content.

Social Perception

Positive Customer Sentiment, Trusted Local Brand, Fashionable & Trendy, Good Value for Quality

Copy Examples

• •Image of a man confidently wearing LOGO formal shoes. Copy: "Step into Distinction. Crafted in Pakistan, designed for the world. Experience the unparalleled quality of LOGO. #LogoOfficial #MadeInPakistan #LuxuryFootwear #MensStyle"
• •Carousel of new shoe styles. Copy: "Elevate Your Every Day. Discover the new collection at LOGO – where timeless craftsmanship meets modern sophistication. Quality you can feel, style you’ll love. Shop now. [Link] #LogoPakistan #NewCollection #MensShoes #PremiumQuality"
• •Short clip showing the detail and craftsmanship of a shoe. Copy: "It's all in the details. ✨ Over 25 years of Pakistani craftsmanship, poured into every pair. #LOGO #LuxuryLeather #ShoeArtistry #ComfortAndStyle #MyLogo"
• •Website Banner for a Sale: Copy: "Indulge in Luxury. Desire in Design. Enjoy [Discount Percentage] off on select LOGO styles. Limited time to own the exceptional. #LogoSale #PakistanFashion #MensLuxury"
• •Email Subject Line for Loyalty Members: Subject: "A Special Reward for Our Valued LOGO Connoisseur." Body Snippet: "Because you appreciate the finer things. As a thank you for your loyalty, enjoy exclusive early access to our upcoming collection..."