Brand Tone

Empathetic, Understanding, Helpful, Solution-Oriented, Reassuring, Trustworthy, Polite, Respectful, Aspirational yet Accessible

Brand Values

• •Empathy: Deeply understanding and addressing the specific concerns and "悩み" (worries/problems) of their target demographic (middle-aged individuals).
• •Problem-Solving: Providing practical solutions and "あったらいいな" (it would be nice to have) items that enhance daily life.
• •Quality and Reliability: Leveraging 50 years of catalog business experience to offer trustworthy products, including their own private brand and curated selections.
• •Customer Contentment: The name "logood" (looks good) itself signifies a wish for customers to feel good and satisfied with their purchases.
• •Supportive Guidance: Helping "fashion-lost" individuals navigate their style choices and find what truly suits them.

Best Practices

• •Always Address the "Why": Clearly articulate how each product solves a problem or fulfills an empathetic need for the middle-aged target audience. Don't just list features; explain the benefits in the context of their lifestyle and concerns.
• •Use "We Understand" Language: Employ phrases that convey empathy and shared experience, such as "We know how challenging it can be to..." or "For those days when you need..." This reinforces the "共感型" (empathy-type) aspect.
• •Maintain a Reassuring and Positive Voice: Avoid overly trendy slang or jargon. Instead, use clear, encouraging, and supportive language. Focus on the positive outcomes of using the products.
• •Spotlight Solutions and Practicality: Every piece of copy, from product titles to blog posts, should highlight the practical application and problem-solving nature of the items, reinforcing the "お悩み解決" (problem-solving) promise.
• •Develop a Persona Guide: Create a detailed guide for the brand's voice based on the middle-aged "fashion-lost" but discerning customer. This ensures that all writers understand and can consistently replicate the empathetic, helpful, and respectful tone. Include do's and don'ts for language and style.

Social Perception

As a New, Specialized Retailer, Targeted and Niche, Helpful Resource

Copy Examples

• •Headline for a versatile cardigan: "Effortless Style, All-Day Comfort. Rediscover your confidence with a cardigan that understands your needs – from chilly mornings to air-conditioned afternoons."
• •Product description opening for a problem-solving kitchen gadget: "Tired of countertop clutter? We get it. Introducing the [Product Name], thoughtfully designed to bring ease and order back to your kitchen, so you have more time for what you love."
• •Social media post about a new comfortable shoe line: "Remember when comfort and style felt like a compromise? With our new [Shoe Line Name], experience the joy of 'looks good, feels good' every step of the way. Your feet will thank you."
• •Email subject line for a seasonal clothing collection: "Navigate the new season with ease: Your curated Logood collection for [Season] is here."
• •About Us snippet: "At Logood, we believe style should be a source of joy, not stress. We're here to help you find those perfect pieces that make you feel understood and confident, every single day."