Brand Tone

Educational, Professional, and Supportive

Brand Values

• •Child Development
• •Therapeutic Efficacy
• •Accessibility
• •Play-Based Learning
• •Parental and Professional Empowerment

Best Practices

• •Maintain the Educational/Supportive Duality: Always balance professional, educational information with a supportive and empathetic tone. Acknowledge the parents' concerns while providing clear, expert solutions.
• •Use Clear and Goal-Oriented Language: While the method is professional, the copy directed at parents should be easy to understand. Instead of just saying 'phonetic training,' explain the benefit: 'helps your child pronounce words with clarity and confidence.'
• •Highlight the 'Playful' Component: Consistently emphasize that the exercises are integrated into games. This addresses a key parental concern: that their child might resist therapy. Use words like 'fun,' 'adventure,' 'play,' and 'discover.'
• •Segment the Message for Different Audiences: Create distinct copy for parents and for speech therapy professionals. For parents, focus on the emotional benefits and ease of use. For professionals, highlight the technical features, completeness of the method, and how it can complement their work.
• •Leverage User Success Stories: Actively encourage and feature testimonials from both parents and therapists. This serves as powerful social proof and reinforces the brand's value of being a supportive and effective tool.

Social Perception

Logobrain is perceived as a specialized, useful, professional, effective, innovative, and trustworthy tool in the field of speech therapy.

Copy Examples

• •Give your child the confidence to express every idea. The Logobrain Method strengthens their pronunciation and articulation through play. Watch their communication blossom. Download the app today.
• •Elevate your speech therapy sessions. The Logobrain Method offers a complete phonetic and articulatory work tool, from orofacial gymnastics to syllable practice. Optimize your interventions and track progress effectively.
• •Who said speech therapy can't be fun? 🚀 With our memory games and interactive activities, your little one will practice their sounds without even realizing it. Learning to speak clearly is an adventure with Logobrain!
• •Is the /r/ sound a challenge? You're not alone. Our method includes a specific module to work on rotacism in a progressive and positive way. Discover the exercises that make a difference.
• •Thousands of parents and therapists already trust Logobrain to support their children's speech development. Join a community that believes in the power of clear and confident communication. Your success story starts here.