Brand Tone

Professional, Informative, Service-Oriented, Approachable, Quality-Focused

Brand Values

• •Quality
• •Affordability
• •Customer Service
• •Comprehensive Range
• •Professionalism
• •Growth and Reliability

Best Practices

• •Always write with the "qualified beauty professional" in mind. Use industry-relevant language that speaks to their needs, challenges, and aspirations.
• •Consistently highlight the high standards of the products offered and the expertise of the brand in catering to professionals. Avoid overly casual or slang language.
• •Focus on providing useful information about products, brands, and benefits. Clearly communicate the value proposition (quality, range, price, service).
• •Position the brand as a partner in the success of beauty professionals. Offer solutions and demonstrate an understanding of their business.
• •Whether it's the website, social media posts, email newsletters, or press releases, the tone should remain consistent to build a strong, recognizable brand identity. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

A Major Player, Reliable Supplier, Resource for Professionals, Focused on Quality and Affordability

Copy Examples

• •Headline: Elevate Your Salon with Premium Beauty Supplies. Body: At Logica Beauty Supplies, we understand the needs of beauty professionals. Access over 3000 high-quality products from leading brands, all at competitive wholesale prices. Register today and experience service you can rely on. #LogicaBeauty #ProfessionalBeauty #SalonSupplies
• •Headline: Your Trusted Partner in Professional Beauty. Body: For over two decades, Logica Beauty Supplies has been the cornerstone for beauty experts in Cape Town and beyond. Discover our extensive range of skincare, waxing, nail, and makeup essentials. Quality products, exceptional service – that's our promise. Visit logicabeauty.com. #BeautyWholesaler #ExpertSupplies #LogicaPromise
• •Headline: Stock Up on Excellence: The Latest Arrivals at Logica. Body: Stay ahead of the trends with new arrivals from ItalWax, SKNlogic, and Glo Skin Beauty. Logica Beauty Supplies is committed to bringing you innovative and top-tier products to delight your clients. Explore what's new for your professional toolkit. #BeautyInnovation #ProfessionalChoice #LogicaStocks
• •Headline: Quality. Variety. Service. The Logica Beauty Supplies Standard. Body: Why do leading beauty professionals choose Logica? Because we deliver on our commitment to providing an unmatched selection of high-quality supplies at affordable prices, backed by dedicated customer support. Let us supply your success. #CapeTownBeauty #SalonEssentials #ProfessionalSupport
• •Headline: Streamline Your Salon Orders with Logica Online. Body: Qualified beauty professionals, your re-stocking just got easier! Register on logicabeauty.com to browse our full catalogue of over 3000 products and access exclusive professional pricing. Efficient, reliable, and dedicated to your business. #OnlineBeautySupplier #ProfessionalAccess #LogicaOnline