Tono de Marca

Authentic, Passionate, Community-Oriented, Understated Cool / Stylish, Approachable & Friendly

Valores de Marca

• •Quality & Craftsmanship
• •Passion for Surfing
• •Authenticity
• •Style & Aesthetics
• •Connection to the Coast/Ocean

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the identified tone (Authentic, Passionate, Stylish, etc.), key vocabulary (e.g., "handshaped," "glide," "coastal," "soulful"), things to avoid (e.g., overly corporate jargon, hype, slang that doesn't fit), and provide examples. This ensures anyone writing copy understands the desired voice.
• •Know Your Audience Deeply: Understand their language, what resonates with them, their aspirations within the surf lifestyle, and their pain points. The copy should speak directly to them in a way that feels genuine and understanding.
• •Prioritize Authenticity and Storytelling: Share the passion behind the brand. Talk about the craftsmanship, the inspiration from the ocean, or the lifestyle LogFinCo embodies. Avoid generic marketing speak. Stories connect more deeply than just product features.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or a customer service email, the tone should feel recognizably "LogFinCo." This builds brand cohesion and trust.
• •Review and Refine: Regularly review your copy against the brand voice guide and audience engagement. Is it resonating? Does it sound authentic? Be open to refining the approach as the brand evolves, but always keep the core values and tone as the foundation. Use analytics to see what type of messaging drives the most engagement and conversion.

Percepción Social

Niche & Respected, Stylish & Desirable, Good Quality, Independent Spirit, Trustworthy (for those aware of the brand)

Ejemplos de Copy

• •Instagram Post (Image: Surfer with a LogFinCo board on a misty morning): Embrace the quiet moments. The early light, the ocean's whisper, the perfect glide. Our latest handshaped logs are crafted for mornings like these. Discover the feeling. #LogFinCo #Handshaped #SurfCulture #MorningSurf
• •Facebook Ad (Product: New T-Shirt Design): Beyond the lineup. Our new [T-Shirt Name] tee – organic cotton, classic LogFinCo design. Built for coastal days and stories yet to be told. Shop the collection now and get free UK shipping on orders over £75. [Link] #LogFinCoSurf #CoastalLiving #SurfApparel
• •Website Product Description (Hoodie): The [Hoodie Name] Hoodie: Your go-to for pre-surf checks and post-surf warmth. Made with a premium, soft-touch fabric blend, it’s designed for comfort that lasts. Featuring our signature [describe logo/design detail] – subtle style for those who know. #LogFinCo #SurfEssentials #QualityComfort
• •Email Newsletter Snippet (New Fin Collection): Dial in your ride. Our new collection of hand-foiled fins has arrived, designed to elevate your connection with the wave. From classic single fins for soulful noserides to versatile thruster setups for dynamic turns – find your perfect match. Explore the range. [Link] #LogFinCoFins #SurfHardware #CraftedForWaves
• •Instagram Story (Series of short clips: making coffee, checking waves, grabbing a LogFinCo beanie): Rituals. Fuel up, gear up, get out there. What's your pre-surf routine? Tag us in your LogFinCo moments. #LogFinCoLifestyle #SurfRoutine #OceanBound