Brand Tone

Empathetic, Empowering, and Professional. The brand's voice is rooted in a genuine, personal story, which lends it an authentic and compassionate feel. It speaks directly to the needs of families, caregivers, and educators. The tone is empowering, focusing on giving users independence, a voice, and the ability to connect with the world. At the same time, it maintains a professional and innovative edge when discussing the technology itself (like RFID) and collaborating with specialists.

Brand Values

• •Compassion & Empathy: The company was born from a father's desire to help his son, a story that underpins the entire brand identity.
• •Innovation & Problem-Solving: They created a new device when none on the market could meet their specific needs and continue to expand their product line to serve the community.
• •Durability & Quality: The founder made the ProxTalker "relatively indestructible" after his son broke an early prototype, highlighting a commitment to building robust, real-world solutions.
• •Community & Support: LoganTech positions itself as a supportive partner for families and professionals, offering free trial programs and extensive resources.
• •Accessibility: A core goal is to increase accessibility to communication solutions for individuals with severe disabilities.

Best Practices

• •Always Lead with the "Why": Start with the story. The company's origin is its most powerful asset. Every piece of copy should connect back to the core mission of helping individuals like Logan. This creates an immediate emotional and authentic connection.
• •Use Empowering Language: Frame the narrative around what users gain—a voice, independence, connection, confidence. Avoid language that focuses on deficits. The tone should be hopeful and centered on potential.
• •Speak to Two Audiences: Tailor the message for both the end-user's family (parents, caregivers) and the prescribing professional (SLPs, OTs, teachers). Use empathetic, benefit-driven language for families and include technical specifications, research-backed benefits, and professional endorsements for specialists.
• •Highlight Durability and Practicality: The "run over by a truck" anecdote is powerful. Consistently mention that the products are built for real-life use—they are robust, water-resistant, and portable. This addresses a key concern for parents and caregivers of children with behavioral challenges.
• •Amplify User and Professional Voices: Make testimonials, case studies, and specialist reviews a cornerstone of the content strategy. Quoting a parent who says the device "is his life!" is more impactful than any marketing slogan. Let the community be the brand's biggest advocate.

Social Perception

LoganTech is perceived very positively as a mission-driven company that provides critical, high-quality tools for a specific and often underserved community. Customers and professionals see the brand as a lifesaver and a source of hope. Testimonials repeatedly describe the products as transformative, helping non-verbal children build sentences, gain independence, and even start to speak. While the cost of the devices is sometimes mentioned as a hurdle, the overall perception is that the products are unique, effective, and backed by a company that genuinely cares about its users.

Copy Examples

• •For a Facebook Ad Targeting Parents: Headline: Give Your Child a Voice. Body: It started with a father’s mission to help his non-verbal son, Logan. Today, the Logan® ProxTalker® has helped thousands of children communicate, connect, and gain independence. See the device inspired by a real family, for your family. Learn more about our 4-week free trial. #AAC #AutismSupport #CommunicationIsKey
• •For a LinkedIn Post Targeting Speech-Language Pathologists: Headline: A Bridge from Pictures to Language. Body: For clients who have plateaued with PECS but aren't ready for high-tech dynamic displays, the Logan® ProxTalker® offers a durable, tactile, and effective next step. Combining physical tags with voice output, it helps build sentence structure and motor planning. Discover how our RFID-based AAC device can support your practice. #AssistiveTech #SLP #AACdevice #SpeechTherapy
• •For an Instagram Post Showcasing the SENcastle: Image: A high-quality photo of the inside of the calming, softly lit SENcastle. Caption: Create a calm, safe space, anywhere. ✨ Our SENcastle is a portable sensory room designed with OTs and special education teachers to provide a peaceful and productive environment for sensory integration. Perfect for the home, classroom, or clinic. #SENcastle #SensoryIntegration #AutismAwareness #CalmSpace
• •For a Website Product Page (6dot Braille Label Maker): Headline: Braille Labeling, Made Simple and Fast. Body: Independence is in your hands. The 6dot Braille Label Maker is an ergonomic, intuitive device designed to help you create clear, durable Braille labels for everything from files to food containers. With its built-in keyboard and automatic cutting, organizing your world has never been easier. #Braille #AssistiveTech #LowVision #Independence
• •For a Google Ads Search Campaign: Headline: Robust AAC Devices for Autism Description: LoganTech - The Original Talking Picture System. Durable, easy-to-use communication aids. Founded by a parent, for parents. Request a free 4-week trial today.