Tono de Marca

Nurturing, Welcoming, and Community-Focused

Valores de Marca

• •Family and Memory-Making
• •Community
• •Philanthropy
• •Transparency
• •Customer Care

Mejores Prácticas

• •Always Use "We" and "Our": Consistently use collective pronouns to reinforce the "family-run" and community feel. This builds a connection and makes the brand feel more personal.
• •Center the "Why" Around Memories: In product descriptions, social media captions, and all marketing copy, connect the clothing back to the brand's core value: creating and cherishing family memories.
• •Maintain a Warm and Welcoming Voice: Start communications with inclusive and friendly phrases like "Welcome," "We're so happy you're here," or "Join our family." This sets a consistently positive and inviting tone.
• •Be Transparent and Personable in Customer Service: When addressing issues or questions, maintain the open and honest tone seen in the current customer care policies. Explain the reasoning behind decisions to reinforce trust and the small-business identity.
• •Foster Community in Every Channel: Actively encourage interaction by asking questions, inviting comments, and consistently directing customers to the VIP group. This reinforces the value of community and makes customers feel like they are part of the brand's journey.

Percepción Social

The brand appears to be building a loyal customer base through its community-oriented model. The use of a private Facebook group for product drops and live sessions suggests a strategy aimed at creating exclusivity and fostering direct engagement. This approach cultivates a perception of a small, approachable business that values its customers beyond the transaction. The philanthropic angle further enhances a positive social perception, aligning the brand with meaningful causes.

Ejemplos de Copy

• •Dress them in moments you'll treasure forever. ✨ Our new collection is here, filled with soft fabrics and sweet styles perfect for making memories. Because every little outfit tells a part of their story. See the full collection—link in bio! #LoganAndLily #MakeMemories
• •VIP Family! Get ready for something special. Join us live this Thursday at 5:30 pm PT as we unbox our newest arrivals before they officially drop! Grab a comfy seat, and let's find the perfect outfit to make your next memory. Who's excited?! 👇 #LoganAndLilyVIP #FamilyRun
• •Logan and Lily: More Than Just Clothes. We're a family-run boutique dedicated to helping you celebrate the little moments, one outfit at a time. Welcome to our family.
• •Ready for twirls, giggles, and endless adventures. Our peplum sets are designed for comfort and crafted to be part of your favorite memories. From park playdates to family photos, it's the perfect backdrop for a happy childhood.
• •When you shop with Logan and Lily, you're doing more than just buying an outfit. You're supporting a small, family-run business and helping us give back to incredible causes like the Cerebral Palsy Foundation. Thank you for being part of our story. ❤️