Brand Tone

fun, playful, approachable, and enthusiastic

Brand Values

• •Fun & Personality: Bringing excitement and individuality to the golf course through unique and vibrant designs.
• •Affordability & Value: Offering high-quality, stylish performance polos at a price point significantly lower than many competitors.
• •Comfort & Performance: Ensuring their apparel is comfortable for all-day wear and performs well on the golf course with features like moisture-wicking and stretch.
• •Customer Connection: Listening to customer feedback and building a community around the brand.
• •Boldness/Standing Out: Encouraging golfers to express themselves and not shy away from eye-catching apparel.

Best Practices

• •Embrace Playfulness: Use vibrant language, humor (where appropriate), and enthusiastic descriptions. Don't be afraid of puns or a bit of lightheartedness. Think "fun first."
• •Highlight Value & Quality: Consistently mention the combination of unique designs, performance features, and affordable pricing. Emphasize that customers are getting a great deal without sacrificing quality.
• •Speak the Golfer's Language (with a twist): Use common golf terms but inject Lofty Llama's unique personality. For example, instead of just "performance polo," it could be "performance polo that’s ready to party."
• •Be Authentic & Approachable: Maintain a friendly, down-to-earth voice that reflects the brand's origins and customer-focused approach. Avoid overly corporate or stuffy language.
• •Visual Consistency Reinforces Tone: Ensure that the playful and vibrant tone of the copy is matched by equally bold and fun visuals in all marketing materials and social media posts. The imagery of golfers having a good time in eye-catching attire is key.

Social Perception

excellent value for money, fun and refreshing alternative, bold and "loud" patterns, good product quality and performance, customer-oriented small business

Copy Examples

• •Headline: Stop Blending In. Start Standing Out. Body: Tired of the sea of beige on the fairway? Lofty Llama’s vibrant, performance-ready polos are designed to let your personality shine as bright as your game. Golf loud.
• •Headline: Premium Polos. Not-So-Premium Price. Body: Get the head-turning style, breathable comfort, and 4-way stretch you crave, without emptying your wallet. Lofty Llama: Look like a pro, pay like a savvy llama.
• •Headline: Warning: May Cause Compliments. Body: Our uniquely designed golf polos don’t just feel amazing, they’re conversation starters. Get ready to answer "Where'd you get that shirt?" – a lot.
• •Headline: Swing Freely. Grin Wider. Body: Engineered for performance and designed for fun, Lofty Llama polos move with you, wick away sweat, and keep the good vibes rolling from the first tee to the 19th hole.
• •Headline: Your Golf Game Has Personality. Your Polo Should Too. Body: Ditch the dull. Embrace the Llama. Our quirky, comfortable, and course-ready polos are here to make every round a statement. Shop the collection and find your wild.