Brand Tone

Aspirational yet Accessible, Friendly and Authentic, Stylish and Confident, Conscious and Story-driven

Brand Values

• •Quality Craftsmanship
• •Sustainability and Ethical Sourcing
• •Style and Individuality
• •Customer Satisfaction
• •Value for Money

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., aspirational, friendly, authentic, stylish, conscious) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Unique" and "Curated": Consistently use language that emphasizes the special, handpicked nature of the products, highlighting materials like "reclaimed wood," "sustainable sources," and "handmade" qualities.
• •Weave in Sustainability Naturally: When relevant, mention eco-friendly aspects or the story behind a piece, but avoid making it sound forced. It should feel like an inherent part of the brand's DNA.
• •Maintain an Inviting and Helpful Persona: Whether it's product descriptions, social media captions, or customer service interactions, ensure the language is welcoming, helpful, and shows genuine enthusiasm for helping customers create beautiful spaces. Use "you" and "your home" to make it personal.
• •Visual and Verbal Alignment: Ensure the copy always complements the visual style. If the imagery is rustic and warm, the copy should evoke similar feelings. If it's chic and modern, the language should reflect that sophistication, while still maintaining the brand's core authenticity.

Social Perception

Positive Reputation, Trusted for Service, Eco-Conscious Choice, Source of Inspiration, Christchurch-based with Nationwide Reach

Copy Examples

• •Headline: Beyond Furniture. Discover Pieces with a Story. Body: At Loft Furniture NZ, we believe your home should tell your story. Explore our curated collections of handcrafted furniture, sustainably sourced and designed to bring unique character and timeless style to your space. From rustic charm to industrial edge, find pieces that resonate. Call to Action: Explore New Arrivals
• •Headline: Style That Speaks Volumes. Comfort That Whispers Welcome. Body: Why choose between a stunning aesthetic and a cozy feel? Our latest collection blends on-trend design with the quality craftsmanship you deserve. Think reclaimed woods, touchable textures, and pieces that feel uniquely *you*. Call to Action: Shop the Look
• •Headline: Curated for Your Life. Crafted for Your Home. Body: Loft Furniture NZ brings you more than just furniture; we offer thoughtfully selected pieces that blend sustainability with distinctive style. Create a home you love, with furniture that’s built to last and designed to inspire. Call to Action: Get Inspired
• •Headline: Your Home, Elevated. Sustainably. Body: Looking for that perfect piece to complete your room? Discover furniture that’s not only beautiful and on-trend but also kind to the planet. Our range of reclaimed and eco-friendly designs brings warmth, personality, and conscious living to your doorstep. Call to Action: Discover Sustainable Style
• •Headline: The Art of Homemaking Starts Here. Body: Find unique treasures and timeless staples at Loft Furniture NZ. From statement sofas to character-filled antiques and chic homewares, we handpick every item to help you create a space that's both beautiful and a true reflection of you. Need a little guidance? Our interior design service is here to help! Call to Action: Visit Our Showroom | Book a Design Consult