Brand Tone

Authentic and Grounded, Aspirational and Serene, Artistic and Curated, Trustworthy.

Brand Values

• •Connection to Place
• •Quality
• •Authenticity
• •Inspiration for Adventure

Best Practices

• •Leverage Visual Storytelling: Always lead with high-quality, evocative imagery of the Lofoten landscape. The brand's greatest asset is its sense of place.
• •Maintain an Authentic Voice: Use language that is respectful, serene, and knowledgeable. Avoid overly commercial or trendy phrasing that could dilute the brand's authentic, artistic feel.
• •Highlight the "Why": Explain the story behind the products. Who is the artist? What moment does this photograph capture? Connect each item back to a genuine Lofoten experience.
• •Cross-Promote with Tourism: Subtly reinforce the connection to Lofoten.com. The copy can speak to both past visitors wanting a memento and future travelers seeking inspiration.
• •Focus on "Keepsake" over "Souvenir": Position products not as simple souvenirs, but as high-quality, curated pieces of art and culture that allow customers to own a piece of the Lofoten experience.

Social Perception

The general perception of Lofoten as a destination is overwhelmingly positive, centered on its stunning scenery, nature-based experiences, and unique light. Tourists and customers associate the Lofoten name with quality, adventure, and natural beauty. The store is perceived as a reliable and safe supplier with good service, benefiting from its connection to the established Lofoten.com tourism portal. The brand likely appeals to travelers, nature lovers, art collectors, and those with a connection to Norway.

Copy Examples

• •Capture the soul of the Arctic. This is more than a photograph; it's a moment of Lofoten's magic, frozen in time. Bring the serene beauty of the islands into your home. Explore our curated collection of prints at lofoten.store.
• •From epic sagas to breathtaking views, the stories of Lofoten are waiting for you. Whether through the lens of a master photographer or the words of a local author, discover the heart of Norway's most iconic archipelago. Shop books, posters, and more.
• •Journey through the seasons of Lofoten with this stunning collection of photography. Each page turns to reveal a new facet of the islands' raw beauty from the dance of the Northern Lights over snow-capped peaks to the endless light of the midnight sun. A timeless keepsake for any lover of the North.
• •A Window to Lofoten | New Arrivals Inside
• •Lofoten.store is your connection to the art and soul of the islands. As part of the Lofoten.com family, we are deeply rooted in this landscape. We carefully select each book, print, and film to ensure it carries the authentic spirit of this extraordinary place, allowing you to cherish its memory long after your visit.