Brand Tone

Informative & Educational, Supportive & Encouraging, Authentic & Relatable (to Indian consumers), Innovative & Scientific, Occasionally Playful/Humorous, Confident & Leading

Brand Values

• •Health & Wellness
• •Quality & Efficacy
• •Taste & Enjoyment (without compromise)
• •Customer-Centricity
• •Innovation
• •Accessibility

Best Practices

• •Always Emphasize Health Benefits with Authentic Taste: Every piece of copy should balance the message of health (low-carb, keto, diabetic-friendly, weight loss) with the assurance that the authentic Indian taste is not compromised.
• •Use Supportive and Encouraging Language: Frame messages positively. Instead of "You can't eat," say "Now you can enjoy... guilt-free." Highlight success and empowerment.
• •Incorporate Proof and Credibility: Regularly mention that products are "nutritionist-crafted," "lab-tested," include "superfoods," and share customer testimonials or statistics (e.g., "10 Lakh+ happy customers").
• •Speak the Language of Your Audience (Indian Context): Refer to familiar Indian dishes and eating habits. Use terms like "atta," "namkeen," "phulka," "murukku," reflecting an understanding of the local food culture.
• •Maintain a Blend of Informative and Engaging Content: While it's important to educate about the benefits and science, keep the content engaging with vibrant visuals (especially on Instagram), relatable scenarios, and occasional light-heartedness or community-building calls to action.

Social Perception

Positive for Health-Conscious Consumers, Trusted & Reliable, Innovative & Problem-Solving, Good Taste (Generally), Effective for Diet Goals

Copy Examples

• •Headline: Keep the Taste, Ditch the Carbs. Your Favorite Indian Flavors, Now Keto-Friendly! Body: Missing your beloved Indian snacks on your keto journey? Lo! Foods brings you authentic taste without the carb guilt. Crafted by experts, loved by lakhs. #LoFoods #KetoIndia #HealthyEating
• •Headline: Fuel Your Health Goals with Lo! Foods. Deliciously Low-Carb. Body: Achieving your health targets doesn't mean bland food. Our range of keto-friendly attas, snacks, and sweets are packed with flavor and goodness. Join our community of over 10 Lakh happy customers! #KetoDiet #LowCarbLiving #TasteTheGoodness
• •Headline: Real People, Real Results. See How Lo! Foods is Changing Lives. Body: Shweta lost 14 kgs with Lo! Foods! Discover inspiring success stories and start your own transformation today. Our nutritionist-designed keto products make healthy eating easy and enjoyable. #WeightLossJourney #KetoSuccess #LoFoodsStory
• •Headline: Science-Backed Nutrition, Authentic Indian Taste. That's the Lo! Foods Promise. Body: Enjoy your rotis, namkeens, and even desserts, all while staying true to your low-carb lifestyle. Our products are lab-tested and made with superfood ingredients to ensure you get the best. #HealthyIndianFood #LowCarbHighTaste #ExpertApproved
• •Headline: Don't Just Diet, Live It! Make Your Keto Lifestyle Effortless with Lo! Foods. Body: From our easy-to-use Keto Atta to our irresistible Keto Bhujia, we've got everything you need to make your low-carb journey a delicious adventure. What will you create today? #LoKetoLife #IndianKeto #EffortlessHealth