Brand Tone

Authentic and Understated, Creative and Inspired, Relaxed and Confident, Nostalgic

Brand Values

• •Community
• •Authenticity
• •Creativity and Subversion
• •Quality

Best Practices

• •Embrace Imperfection: Your content doesn't need to be perfectly polished. Use a mix of high-quality product shots and more "in-the-moment," authentic content. This aligns with the "low-fidelity" ethos.
• •Speak from a Place of Passion: Write as if you're talking to a friend who shares your interests. Use cultural references naturally, without over-explaining them. Your niche audience will appreciate the authenticity.
• •Show, Don't Just Tell: Instead of saying you're inspired by skate culture, show it. Use visuals and stories that immerse the audience in that world. Let your content reflect the lifestyle associated with the brand.
• •Maintain Visual Consistency: Use a consistent filter or a slightly grainy, analogue-inspired look for your images and videos where appropriate. This visually reinforces the "lo-fi" brand name.
• •Focus on Community: Regularly feature like-minded artists, skaters, and musicians. Position the brand as a hub and supporter of the culture it represents, not just a seller of products. This builds loyalty and reinforces your core values.

Social Perception

Credible and Respected, Niche and Cult-like Following, Aesthetic-Driven, More Than Just a Clothing Brand

Copy Examples

• •Inspired by forgotten frequencies and late-night skate sessions. The 'Static' tee is now live. For the days spent surrounded by concrete, art, and music. #LofiOriginal
• •Built for comfort, inspired by the analogue era. Our classic hoodie is made from heavyweight cotton, perfect for crisp mornings and cool evenings. A nod to the imperfections that make things interesting. Your new uniform for creating, exploring, and everything in between.
• •Remember the feeling? We do. Our new collection is a tribute to fringe cultures and the things that stick with you. Authentic gear for independent minds. Shop the drop. #LofiOriginal #Streetwear
• •We've always been about community. That's why we've teamed up with [Collaborator Name], a brand that shares our DIY spirit and passion for authentic design. This is more than just a collection; it's a conversation between two brands that believe in creativity over conformity. Limited run available now.
• •The daily static. / From idea... / ...to the street. / It's a lifestyle. / Come hang. Howard St.