Brand Tone

Celebratory, Inspiring, and Supportive.

Brand Values

• •Celebration of Life's Moments
• •Creativity and Personalization
• •Quality and Reliability
• •Customer-Centricity
• •Community

Best Practices

• •Lead with Celebration: Always frame the copy around the joy of the event. Use positive, enthusiastic language (e.g., "magical," "unforgettable," "radiant," "perfect").
• •Use "You" and "Your" (Du/Ihr & Dein/Euer): Address the customer directly to create a personal and supportive connection. In the German context, using the informal "Du/Ihr" is appropriate given the celebratory, personal nature of the products. This makes the brand feel more like a friendly partner than a formal corporation.
• •Show, Don't Just Tell: Let the visuals do the heavy lifting. Your copy should complement the inspiring images and videos. Use captions to highlight the theme, the customer's creativity, or a specific product feature shown in the image.
• •Champion Your Customers: Regularly feature user-generated content. When writing about it, position the customer as the creative hero. The copy should express gratitude and admiration for their event setup, which reinforces the brand's community and customer-centric values.
• •Maintain a Consistent Call-to-Action (CTA) Tone: CTAs should be encouraging and inspiring, not aggressive. Use phrases like "Design Your Moment," "Discover the Possibilities," or "Start Your Creation" to empower the user.

Social Perception

Lofaris is perceived as a legitimate and trustworthy brand offering high-quality, customizable, and aesthetically appealing products, backed by positive customer service. Their backdrops are seen as key to creating a "wow" factor at events, enhancing social media shareability.

Copy Examples

• •Make their birthday dreams come true! From superhero adventures to fairytale castles – design an unforgettable background for your child's big day. Our personalized backdrops are colorful, durable, and the perfect spot for the most beautiful birthday photos. Discover and personalize now!
• •Planning your dream wedding? Our elegant and customizable photo backdrops create the perfect atmosphere for your "I do" and beautiful memories. From rustic to modern – find your style. #WeddingDecor #PhotoBackdrop #WeddingInspiration
• •Capture the magic of the holidays. Create a festive backdrop for your family photos and celebrations with our exclusive Christmas collection.
• •We love seeing how you celebrate! ✨ Thanks to @[CustomerName] for sharing this beautiful baby shower setup featuring our personalized jungle backdrop. Are you planning a party too? Tag us with #LofarisDE to be featured!
• •Ready for the party? 🎈 15% off your next celebration backdrop!