Tono de Marca

Personal, appreciative, community-focused, encouraging, empowering, and collaborative.

Valores de Marca

• •Customer-Centric Design
• •Affordability
• •Community & Collaboration
• •Empowerment

Mejores Prácticas

• •Maintain a Personal Voice: Always communicate as a person, not a corporation. Use "I" and "we" to foster a direct connection with the audience, just as the founder did.
• •Center the Community: Continuously involve the audience in the brand's journey. Use polls, questions, and open calls for feedback in social media and email marketing to reinforce the collaborative value.
• •Emphasize Empowerment: Frame messaging around the customer's strength and journey. The copy should inspire confidence and celebrate personal achievements, big or small.
• •Be Transparent and Authentic: Share the brand's story and values openly. The founder's direct approach to explaining affordability and her personal mission was a key strength.
• •Show Gratitude: Regularly acknowledge and thank the community for their support and input. This builds loyalty and reinforces the brand's appreciative tone, as seen in the farewell message.

Percepción Social

Overwhelmingly positive, indicating a loyal customer base, strong community connection, and a sense of ownership among its clientele.

Ejemplos de Copy

• •That feeling when your leggings fit just right and stay put, no matter how intense your workout gets. 🔥 That’s the Loets promise. Designed by you, for you. What exercise are you conquering today? #Loets #Squatproof #CommunityFirst #Activewear
• •Your Perfect Fit is Here. We listen, we design, we deliver. Discover our community-approved activewear that feels like a second skin.
• •Meet your new favorite leggings! You asked, and we listened. Featuring our signature squat-proof fabric and a high-waist design that won't roll down, these leggings were co-created with our amazing community. Ready to feel unstoppable?
• •Tired of sportswear that doesn't perform? So were we. That's why Loets was born. We make stylish, squat-proof, and affordable activewear with your feedback. Join the movement and find out why our community rates us 9.1/10! Shop Now.
• •You spoke, we designed! See our newest arrivals inside.