Brand Tone

Approachable, authentic, heartfelt, warm, personal, descriptive, evocative, dynamic, engaging, positive, and community-focused.

Brand Values

• •Family & Connection
• •Artisanal Craftsmanship
• •Authenticity & Passion
• •Effortless Style
• •Joy & Vibrancy

Best Practices

• •Always Tell the Story: Weave the mother-daughter origin story and the symbolism of the magnetic clasp into your messaging whenever appropriate. It is your strongest and most unique brand asset.
• •Lead with "Effortless": Emphasize ease, convenience, and versatility. Use words like "effortless," "easy," "in a click," and "for every day" to reinforce how simple the jewelry is to wear and style.
• •Highlight the "Handmade in France" Aspect: Consistently mention that the jewelry is "fait main" (handmade) in your family's workshop in the South of France. This conveys quality, authenticity, and artisanal value.
• •Speak with Heart: Use a warm, personal, and authentic tone. Address your audience directly ("you," "your") and share the passion behind the creations. Avoid overly corporate or generic marketing language.
• •Focus on Feelings and Benefits: Go beyond describing the product. Talk about how the jewelry makes you feel—chic, connected, joyful, serene. Explain the benefits of the materials (e.g., the meaning of the stones) and the design (e.g., the convenience of the clasp).

Social Perception

Very positively perceived as a genuine, high-quality artisan brand with a touching family story. The handmade aspect, French origin, ingenious magnetic clasp, fine details, quality stones, and philanthropic efforts are highly praised, making the brand seem chic, soulful, and trustworthy.

Copy Examples

• •The Clasp That Clicks. The Bond That Lasts. Inspired by the unbreakable bond between a mother and daughter, our signature magnetic clasp makes elegance effortless. Just a simple click, and your story is adorned. Discover jewelry that’s as easy to wear as it is beautiful.
• •That satisfying click of connection. ✨ Our signature magnetic clasp isn't just a feature; it's a feeling. It’s the ease of getting ready in the morning, the security of a piece made to last, and a symbol of the family bond that started it all. Handmade with love, for your everyday stories. #LOETMA #EffortlessElegance #MagneticClasp
• •The Amazonia Bracelet - Your Whisper of Calm. Let the soothing energy of Amazonite embrace your wrist. Handcrafted in our family workshop in the South of France, the Amazonia bracelet features genuine semi-precious stones known for their calming properties. Paired with our effortless magnetic clasp, it’s a piece of bohemian serenity you can carry with you all day.
• •The Gift That Says It All. Looking for a gift with heart? LOetMA was born from the love between a mother and daughter. Each handmade piece, with its unique magnetic clasp, symbolizes that special connection. Give a gift that’s more than just a jewel—it's a story.
• •Stop the struggle. Start the click. Life's too short to wrestle with your jewelry. 😉 #JewelryHacks #LOETMA #MagneticJewelry #HandmadeWithLove #SmallBusiness