Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Knowledgeable & Helpful, Trustworthy & Quality-Focused, Community-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion for Gardening
• •Expertise & Guidance
• •Wide Selection
• •Personal Touch/Community

Best Practices

• •Speak from Passion: Always write as if you're sharing your favorite hobby with a friend. Let genuine enthusiasm for gardening and the products shine through.
• •Prioritize Quality in Language: Just as you emphasize quality bulbs, ensure your copy is well-written, grammatically correct (in Danish), and clear. This reinforces the overall brand commitment to excellence.
• •Be Genuinely Helpful: Integrate tips, advice, and clear instructions naturally into your product descriptions and social media posts. Anticipate customer questions and answer them proactively.
• •Use "We" and Inclusive Language: Foster a sense of community by using "we" (referring to the Løgbutikken team/family) and addressing customers as fellow gardening lovers ("haveentusiaster").
• •Stay Visually Consistent with Tone: Ensure that the accompanying images and videos always match the enthusiastic, high-quality, and beautiful aesthetic that the brand's tone evokes. The copy and visuals should work together seamlessly.

Social Perception

Highly Positive, Reliable Supplier, Excellent Customer Service, Go-To for Gardeners, Knowledgeable Resource

Copy Examples

• •Instagram Post (Image: Stunning close-up of a unique tulip): Just look at this beauty! 😍 Our 'Midnight Star' tulips are more than just bulbs; they're a promise of pure spring magic. We hand-pick only the biggest and best, because your garden deserves nothing less. Ready to dream in color? Shop link in bio! #Løgbutikken #Tulipaner #Forårsglæde #Kvalitetsløg #Haveinspiration
• •Facebook Ad (Carousel of different dahlia varieties): Dahlias driving you wild? Us too! 😉 From dinnerplate giants to delicate pompons, discover your next garden showstopper with Løgbutikken. We're all about top-quality tubers for breathtaking blooms. Plus, get friendly advice from fellow plant lovers! Explore our dahlia paradise now. 👉 [Link] #DahliaMania #Sommerblomster #LøgbutikkenDK #Haveglæde #KvalitetFraKolding
• •Website Banner (Homepage): Welcome to Løgbutikken! Your home for premium flower bulbs, bursting with life. We're a family passionate about bringing you the joy of gardening with the highest quality bulbs, hand-sorted with love. Let's make your garden bloom! 🌷
• •Email Newsletter Snippet (Subject: Your Garden's Best Kept Secret is Here!): Hello fellow garden enthusiast! 👋 At Løgbutikken, we believe every bulb holds a universe of beauty. That's why we're obsessed with sourcing the plumpest, healthiest bulbs that guarantee a spectacular show. This week, we're shining a spotlight on our fragrant hyacinths – ready to bring perfume and pops of color to your spring garden? Discover them here: [Link]
• •Product Description (for a specific Allium bulb): Get ready for garden fireworks! Our Allium 'Globemaster' bulbs are true giants, promising magnificent purple spheres that will be the talk of your neighborhood. We ensure each bulb is top-size and bursting with potential, because bigger bulbs mean bigger, more vibrant blooms! Planting tips included to help you succeed. Add a touch of drama to your borders! 🌱