Tono de Marca

Inspiring, Mindful, and Community-Oriented

Valores de Marca

• •Creativity & Self-Expression
• •Craftsmanship & Artistry
• •Community & Collaboration
• •Sustainability & Ethical Production
• •Mindful Living

Mejores Prácticas

• •Lead with Community and Creativity
• •Use Sensory and Emotive Language
• •Tell the Story Behind the Product
• •Maintain an Inclusive and Encouraging Tone
• •Balance the Studio and Boutique Messages

Percepción Social

Authentic and welcoming creative oasis, perceived as a nurturing hub for learning and creativity, a source for unique and ethical goods, and aspirational yet accessible.

Ejemplos de Copy

• •Find your focus. Shape your calm. Our weekend ceramics workshops are a space to disconnect from the noise and reconnect with your creativity. No experience needed, just a willingness to play. Ready to create? Link in bio to book your spot. #LodewaStudio #CeramicsCopenhagen #MindfulMaking
• •Your home is a story. What does it say? At Lodewa Boutique, every piece is handmade with passion by a local artisan. Discover distinctive decor and heartfelt gifts that bring artistry and soul into your life. Support creators, live mindfully. Shop our curated collection online and in-store. #LodewaBoutique #HandmadeHome #EthicalCraftsmanship
• •Headline: Where Creativity and Community Come Together. Sub-headline: Discover handmade treasures in our boutique or find your own creative spark in our ceramics studio.
• •Subject: A Story of Clay and Connection Body: Hi [Name], at Lodewa, we believe the most beautiful things are made by hand—and often, together. This month, we're celebrating the 30+ local makers whose passion fills our boutique. Each piece, from the perfectly imperfect mug to the delicately sculpted vase, tells their story. By choosing handmade, you're not just buying an object; you're becoming part of a vibrant creative community. Thank you for being part of our story.
• •Product Name: The Morning Ritual Stoneware Cup Description: Begin your day with intention. The Morning Ritual cup is shaped by hand in our Copenhagen studio, designed to feel perfectly balanced in your hands. Its minimalist form and subtle, earthy glaze make every coffee or tea a mindful moment. A simple, beautiful celebration of craftsmanship, ready to become a part of your daily life.