Brand Tone

Intriguing & Curious, Knowledgeable & Appreciative, Sophisticated & Artistic, Slightly Macabre & Mysterious, Professional & High-Quality (for styling surfaces)

Brand Values

• •Preservation
• •Uniqueness & Rarity
• •Storytelling
• •Art & Science Appreciation
• •Quality & Craftsmanship
• •Supporting Creativity

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., intriguing, knowledgeable, sophisticated, slightly mysterious), including preferred vocabulary, sentence structure, and a "do's and don'ts" list.
• •Immerse in the Subject Matter: Encourage copywriters to learn about the history and significance of the items. Genuine knowledge naturally translates into an authentic and informative tone.
• •Use Evocative Language: Employ descriptive and sensory words that create an atmosphere and pique curiosity. Think "whispers," "enigmatic," "relics," "shadows," rather than purely functional terms.
• •Tell Stories, Don't Just List Features: For each unique item, try to hint at its past, its purpose, or the era it came from. This aligns with the value of storytelling.
• •Maintain Visual-Verbal Consistency: Ensure that the tone of the copy perfectly complements the dark, vintage, and artistic imagery used on the website and social media. The words should feel like they belong in the world created by the visuals.

Social Perception

As Purveyors of Oddities: Customers and followers perceive Locust Collection as a unique source for intriguing, rare, and often dark-themed items. They are seen as curators of the curious and historical. The brand evokes a sense of wonder and fascination with the unconventional. As Suppliers for Creatives: Within the photography and styling community, Locust Collection is recognized and appreciated as a provider of high-quality, aesthetically pleasing styling surfaces and props that elevate creative work. They are seen as a brand that understands and caters to the needs of visual artists. Overall: The brand appears to be well-regarded within its niche communities. For those interested in oddities, it's a destination for discovery. For creatives, it's a trusted resource. The general perception is that of a sophisticated, intriguing, and quality-focused brand.

Copy Examples

• •Instagram Post (Antique Medical Chart): "Unfold a chapter of medical history. This early 20th-century anatomical chart doesn't just illustrate; it whispers tales of past discoveries. A striking piece for the discerning collector. #AnatomicalArt #VintageMedical #HistoryPreserved #LocustCollection"
• •Product Description (Taxidermy Insect): "Behold the intricate armor of the [Insect Name]. Preserved in its natural majesty, this specimen invites you to marvel at nature's minute perfections. A silent guardian of forgotten worlds. #TaxidermyArt #InsectsofInstagram #NaturalHistory #StrangeAndUnusual"
• •Website Banner: "Locust: Unearthing the Extraordinary. Explore a curated collection where history, art, and the wonderfully peculiar converge."
• •Email Newsletter Snippet (New Arrivals): "This week, the shadows have yielded new treasures. Discover recently acquired relics, from enigmatic Victorian mementos to tools that once shaped a different world. Dare to look closer?"
• •Social Media Ad (General Brand): "Tired of the mundane? Locust Collection offers a sanctuary for the curious soul. Antiques, oddities, and art that defy convention. Visit us in Philadelphia or explore the peculiar online. #Oddities #AntiqueShop #CuriosityCabinet #UniqueDecor"