Brand Tone

Empowering, Community-Oriented, Supportive & Inclusive, Quality-Focused, Accessible

Brand Values

• •Black-Owned Empowerment
• •Hair Appreciation & Self-Expression
• •Quality & Variety
• •Community & Support
• •Accessibility & Convenience

Best Practices

• •Embrace 'Crown' Imagery Consistently
• •Prioritize Supportive & Inclusive Language
• •Highlight Black-Owned Identity with Pride
• •Focus on Solutions & Benefits, Not Just Features
• •Maintain a Helpful & Knowledgeable Persona

Social Perception

E-commerce specializing in Black hair care needs, Possible Dual Presence/Confusion with Salon, Emerging Brand, Positive Intent

Copy Examples

• •Your Crown. Your Glory. Your Locs & Co. — Fueling your hair journey with love and the finest care.
• •Unlock the secret to radiant locs. Our [Product Name] oil is more than just shine; it's a daily ritual of strength and hydration, crafted for the queen you are. Embrace your roots, naturally.
• •Welcome to the Locs & Co family! We're more than a store; we're a community celebrating every twist, coil, and loc. Find your essentials, share your journey, and let your crown shine. #LocsNCo #HairIsACrown #BlackGirlMagic #NaturalHairCommunity
• •Just In: Elevate Your Crown with Our New [Product Category] Collection! At Locs & Co, we believe your hair tells your story. Discover our latest collection, curated with you in mind, to nourish, style, and celebrate your unique beauty. Because every strand matters.
• •Locs & Co: Your Black-owned haven for premium hair care, extensions & accessories. We're here to help you cherish and adorn your crown. Ireland-based, globally inspired. ✨