Tono de Marca

trendy, casual, youthful, and community-focused, leveraging social media fashion trends and direct, action-oriented language.

Valores de Marca

• •Trend-Consciousness
• •Self-Expression
• •Accessibility
• •Community

Mejores Prácticas

• •Leverage Trend-Based Language: Use terms and hashtags relevant to current fashion micro-trends on TikTok and Instagram (e.g., #Blokecore, #gorpcore, #fitcheck). This shows the brand is current and authentic.
• •Emphasize "The Final Touch": Position products as the essential accessory that completes or elevates an outfit. Use phrases like "Complete the look," "The finishing touch," or "Your new favorite detail."
• •Keep it Short and Scannable: The target audience consumes content quickly. Use short sentences, bullet points, and emojis to make copy easy to digest on mobile devices.
• •Incorporate User-Generated Content (UGC): Actively feature influencer and customer photos and videos in marketing. The copy can be as simple as, "How @vanessa.as33 styles our Starabiner. Tag us to be featured!" to build community and social proof.
• •Maintain a Call-to-Action Focus: Whether on the website or in a social post, the copy should clearly guide the user. Use direct, casual calls to action like "Shop the drop," "Get the look," or "Explore the collection."

Percepción Social

A cool, "if you know, you know" accessory brand within specific online fashion circles, holding credibility with its target audience. Products are seen as essential, stylish, and durable for elevating personal style, associating the brand with creativity and trendsetting.

Ejemplos de Copy

• •Your outfit is almost perfect. Find the missing piece. Shop Locomata accessories.
• •Don't just carry your keys—make a statement. Our iconic Starabiner is built for the streets and styled for your feed. Clip it on and complete your look.
• •Blokecore. Cowboy. Nostalgic. Whatever your vibe, we've got the accessories to match. Explore the new collections.
• •This week's style inspo just dropped 🔥
• •Still thinking about it? Your look won't be complete without it. Grab your Locomata gear before it sells out.