Brand Tone

Energetic & Upbeat, Playful & Fun, Health-Conscious & Informative, Approachable & Friendly, Modern & Trendy

Brand Values

• •Health & Wellness
• •Natural Ingredients & Quality
• •Clean Energy & Productivity
• •Taste & Enjoyment
• •Convenience
• •Innovation

Best Practices

• •Embrace the Energy: Use active voice, vibrant verbs, and an upbeat rhythm. Words like "boost," "fuel," "power," "ignite," "conquer," and "unleash" fit well.
• •Keep it Playful, but Purposeful: Incorporate the "Loco" fun without undermining the "healthy" and "functional" aspects. Use humor, wit, and relatable scenarios. Emojis can be used judiciously on appropriate platforms (social media).
• •Highlight Benefits Clearly & Concisely: Focus on what the customer gains (e.g., "sustained energy," "no jitters," "mental clarity," "guilt-free treat") rather than just listing ingredients. Make the functional aspects easy to understand.
• •Speak to Your Tribe: Use language that resonates with a health-conscious, active, and modern audience. Understand their pain points (e.g., afternoon slumps, unhealthy options) and position Loco Coffee as the solution.
• •Be Consistent Across All Channels: While the format may change (e.g., TikTok vs. email), the core tone – energetic, playful, health-focused, approachable – should remain consistent, reinforcing brand identity at every touchpoint.

Social Perception

Generally perceived as a tasty, healthier alternative for an energy boost. Customers likely appreciate the low sugar content, natural ingredients, and the functional benefits. Viewed as a modern, innovative coffee brand that aligns with current wellness trends.

Copy Examples

• •Fuel your adventure the *Loco* way! ☀️ Our [Flavor Name] Cold Brew gives you that smooth, clean energy to conquer your day, naturally. No jitters, just good vibes and great taste. #DrinkLoco #CleanEnergy #FunctionalCoffee #GetOutside
• •Headline: Ditch the Sugar Crash. Get Loco! Body: Tired of sugary drinks that leave you feeling…meh? Loco Coffee is packed with functional ingredients for a sustained energy boost, minus the artificial stuff. Taste the difference! Shop now & get 15% off your first order.
• •Naturally Powered. Deliciously Loco. ✨ Experience the Cold Brew Revolution.
• •(Video: Quick cuts of someone waking up tired, drinking Loco Coffee, then being productive and energetic) Voiceover/Text: From 😴 to 🤩 in one can. That's the Loco effect! Real coffee, real energy, real good. #LocoCoffee #EnergyBoost #MorningRoutine #LowSugarHighEnergy
• •Ready to Go Loco? Your Clean Energy Awaits! 🚀