Brand Tone

Friendly and Relatable, Inspirational and Empowering, Upbeat and Fun

Brand Values

• •Community
• •Family and Faith
• •Authenticity
• •Accessibility
• •Joy and Confidence

Best Practices

• •Lead with "Hey Girl, Hey!": Always use a warm, conversational, and personal opening in communications, especially in emails and social media captions. Address your audience as friends, using "you," "we," and "us" to foster a sense of community.
• •Weave in the Founder's Story: Regularly and authentically reference the brand's origin story—the teacher-turned-entrepreneur, the mom, the coach's wife. This reinforces the brand's core values of authenticity and relatability.
• •Embrace the Emojis: Use emojis like ✨, 💕, and 😅 to keep the tone light, fun, and modern. This aligns with the "bright and fun" personality and is native to the social media platforms where the brand thrives.
• •Champion "Fashion Turned Friendship": Make this motto an action item. Actively feature user-generated content, run polls in your VIP group, and respond to comments and DMs as a friend would, not as a corporation.
• •Highlight a Shared Lifestyle: Create content that reflects the daily life of your target customer. Talk about "loaded teas," "gamedays," and the beautiful chaos of motherhood. This shows you understand her life and are designing clothes specifically for it, making the brand more than just a store, but a part of her lifestyle.

Social Perception

The brand is perceived as a trusted, community-focused small business, offering trendy, comfortable, and affordable clothing from a relatable owner. Its active and personal social media engagement fosters a strong sense of belonging and loyalty among its followers, encouraging repeat purchases and positive word-of-mouth.

Copy Examples

• •Running on loaded teas and dry shampoo! 😅 Our new 'Go-Getter' Athleisure Set is officially here for the moms who do it all. Cute, comfy, and ready for carpool lines or couch time. Tap to shop your new favorite uniform! ✨ #momlife #athleisure #boutiquefashion
• •More Than Just Clothes. We're a community of women chasing our dreams, raising our babies, and looking cute doing it. Welcome to the family! Our motto has always been fashion turned friendship.
• •Hey girl! Your weekend outfit is waiting...
• •Feel as bright and fun as you are in our 'Sunday Afternoon' Floral Maxi! Whether you're headed to brunch with the girls or a family picnic, this dress is all about effortless style and all-day comfort. The flowy fit is perfect for every season of life. We know you'll love it!
• •From a former teacher to your new fashion bestie! 💕 I started Lo&Co. Boutique to help amazing women like you find cute, quality pieces without breaking the bank. Join our community where fashion turns into friendship! Shop S-3XL.