Brand Tone

Empowering and Supportive, Authentic and Relatable, Informative and Educational, Passionate and Proud, Natural and Clean

Brand Values

• •Natural & High Quality
• •Customer Well-being & Health
• •Inclusivity and Representation
• •Authenticity and Transparency
• •Community Focus
• •Empowerment

Best Practices

• •Stay Authentic to the Founder's Story: Continuously weave in the "why" behind Loclicious – the personal journey and the mission to provide genuinely natural products. This builds trust and relatability.
• •Prioritize "Natural" and "Chemical-Free" Messaging: Consistently highlight the absence of harmful chemicals and the use of high-quality, natural ingredients in all product descriptions, ads, and social media posts.
• •Speak the Language of Your Community: Use terms and address concerns that are relevant to individuals with locs and natural hair (e.g., "retwist," "buildup," "itchy scalp," "loc journey"). Show understanding and empathy.
• •Maintain an Empowering and Supportive Voice: Frame messages to uplift and encourage customers on their hair journey. Focus on solutions and positive outcomes rather than just problems.
• •Be Consistent Across All Platforms: While the format may change (e.g., short TikToks vs. longer YouTube videos), the core brand voice – authentic, informative, supportive, and proud of its natural, Black-owned roots – should remain consistent.

Social Perception

Trusted Source for Natural Loc Care, Effective Products, Support for Black-Owned Business, Community Connection, Responsive and Caring

Copy Examples

• •Headline: Your Locs Deserve Pure Love. Ours is All-Natural. Body: Tired of harsh chemicals and disappointing results? At Loclicious, we get it. Born from a personal journey to find truly natural care, our products are crafted with only the best, plant-based ingredients to nourish your crown from root to tip. Experience the Loclicious difference – healthy, hydrated, and happy locs, naturally. #LocliciousLove #NaturalHairCare #BlackOwnedBeauty
• •Headline: Unlock Your Locs' True Potential. Body: It's time to embrace the journey with haircare that understands *your* hair. Loclicious offers lightweight, residue-free formulas designed specifically for men and women of color. From our best-selling Rosewater Hydration Mist to our potent Growth Oil, every drop is made with love and without compromise. Support a loc'd owned brand and let your natural beauty shine! #HealthyLocs #LocJourney #ChemicalFreeHair
• •Headline: From Our Family to Yours: The Secret to Vibrant Locs. Body: As a family-owned, Black-owned brand, we pour our hearts into every bottle. Loclicious was created to fill a void – providing genuinely natural, high-quality haircare for the loc and natural hair community. Say goodbye to buildup and hello to hair that feels as good as it looks. Join the Loclicious family today! #LocCommunity #SupportBlackBusinesses #AllNaturalHair
• •Headline: Still Searching for "The One" for Your Locs? Body: We hear you! Finding products that truly nourish without harmful additives can be frustrating. That’s why Loclicious is committed to 100% natural ingredients – no parabens, no sulfates, no phthalates. Just pure goodness to keep your locs moisturized, strong, and stunning. Your search ends here. #CleanHaircare #LocCareProducts #RealResults
• •Headline: More Than Just Haircare, It's a Movement. Body: Loclicious is about celebrating your unique beauty and the journey of natural hair. We provide the tools – effective, all-natural products – so you can wear your crown with pride. Discover haircare created by people with locs, for people with locs. Feel the difference quality and care make. #EmbraceYourNatural #LocNation #Loclicious