Brand Tone

Professional, Confident, and People-Centric

Brand Values

• •Independence
• •Client and People Focus
• •Excellence and Integrity
• •Entrepreneurial Spirit
• •Community and Social Responsibility

Best Practices

• •Lead with a "We, Not I" Mentality
• •Balance Professionalism with Passion
• •Connect Products to Purpose
• •Emphasize Quality and Longevity
• •Maintain a Confident and Uncomplicated Voice

Social Perception

Internally, the Lockton Company Store is perceived as a resource for company-branded pride and high-quality corporate gifts, reinforcing the company's value of recognizing and rewarding its people. Externally, its perception is shaped by the parent company Lockton, which is seen as a major, stable, and reputable leader in the global insurance industry, positively influencing the store's overall brand image.

Copy Examples

• •Headline: Dressed for Excellence. Body: Introducing the new Lockton Performance Collection. Engineered for comfort and designed with the same commitment to quality that defines our work. Wear the brand that stands for more.
• •Headline: Your Next Big Idea Starts Here. Body: From client meetings to strategic brainstorms, every detail matters. The Lockton Executive Notebook is crafted for the moments that drive our business forward. Capture your vision with confidence.
• •Headline: A Token of Our Appreciation. Body: Our success is built on the passion and dedication of our people. As a thank you for your incredible work, we invite you to select a gift from the Lockton Company Store. It’s a small way to recognize the immense value you bring to our global family.
• •Headline: Stay Powered. Stay Connected. Body: In a world that never stops moving, you are the current that drives us. The Lockton Power Bank ensures you have the energy you need to connect, create, and lead, wherever you are.
• •Headline: More Than a Logo. It’s a Promise. Body: Our independence empowers us to put our clients and our people first. Every item in this store represents that commitment—a symbol of the trust, integrity, and entrepreneurial spirit that unites us.