Brand Tone

Problem/Solution-Oriented, Reassuring & Trustworthy, Practical & Straightforward, Confident & Robust, Relatable

Brand Values

• •Security & Protection
• •Innovation & Quality
• •Customer Focus/Service
• •Problem Solving (Necessity-driven)
• •Family & Team (Internal)
• •Versatility

Best Practices

• •Lead with Security and Peace of Mind: Always tie the product's features back to the core benefit of protecting valuables and giving the customer confidence. Use words like "secure," "protect," "safe," "trust," and "peace of mind."
• •Emphasize Strength and Deterrence: Highlight the robust construction (steel cable, hardened locks) and how these features make theft difficult for opportunistic criminals. Use words like "tough," "strong," "deter," "prevent," and "heavy-duty."
• •Keep it Clear, Direct, and Action-Oriented: Explain the product and its benefits in simple terms. Use clear calls to action. Avoid overly technical jargon unless explaining a specific security feature's advantage.
• •Incorporate the Founder's "Why" (Relatability): Subtly weave in the narrative of solving a real problem (theft) born from experience. This adds authenticity and connects with customers who share similar concerns.
• •Maintain a Confident but Not Arrogant Voice: Be assured in the product's capabilities as a strong deterrent, but avoid guarantees that no theft is possible. Focus on significantly reducing risk and deterring casual thieves. The tone should be helpful and empowering to the customer.

Social Perception

Effective Deterrent, Good Quality & Durable, Provides Peace of Mind, Pricey but Worth It (for many), Innovative Solution, Mixed Feelings on Lock Mechanism Reliability (isolated incidents), Shark Tank Recognition

Copy Examples

• •Headline: Stop Opportunistic Thieves in Their Tracks. Body: Your gear is valuable. Our steel-reinforced locking straps ensure it stays where you left it. Secure your peace of mind with Lockstraps – because "gone in 60 seconds" shouldn't be your story.
• •Headline: Born from Frustration. Built for Your Security. Body: We know the sting of theft. That’s why we engineered Lockstraps with a braided steel core and hardened locking carabiners. Protect your motorcycles, tools, and equipment with the ultimate easy-to-use deterrent.
• •Headline: Don't Just Tie It Down. Lock It Down. Body: Standard straps are an invitation. Lockstraps are a warning. Featuring combination locks and cut-resistant design, make your valuables a hard target. Simple to use, tough to beat.
• •Headline: Adventure More, Worry Less. Body: From the trail to the job site, keep your focus on what matters. Lockstraps provides the robust security you need for bikes, equipment, and everything in between. Quick to secure, built to protect.
• •Headline: The Simple Solution to a Costly Problem. Body: Why risk it? Lockstraps offers heavy-duty protection without the hassle. Integrated locks, steel-enforced straps, and soft-tie extensions mean your gear is safe and scratch-free. Invest in security, invest in Lockstraps.