Brand Tone

Professional & Authoritative, Safety-Conscious, Reliability-Focused, Informative

Brand Values

• •Quality
• •Safety
• •Trust/Confidence
• •Experience
• •Customer Service
• •Innovation

Best Practices

• •Prioritize Safety and Reliability in Messaging: Always link product features to benefits of safety, control, and dependability for the driver and vehicle.
• •Maintain a Professional and Expert Voice: Use clear, concise language. While accessible, the tone should reflect deep knowledge of automotive systems. Avoid overly casual slang or humor that might undermine the seriousness of safety-critical components.
• •Emphasize Experience and Quality: Regularly incorporate mentions of their 20+ years of experience and commitment to "original equipment quality" to build and reinforce trust.
• •Be Informative and Solution-Oriented: Content should not just sell but also inform. Explain the importance of quality components and how Locket® products provide solutions for vehicle maintenance and performance.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, or advertising materials, the core messages of safety, quality, and reliability must be uniform, reinforcing the brand identity at every touchpoint. The tagline "Frena Seguro, Frena con LOCKET" should be used consistently where appropriate.

Social Perception

Locket® aims to be perceived as a reliable, experienced, and safety-focused provider of quality automotive brake and clutch parts.

Copy Examples

• •Headline: Maximum Safety on Every Road: Trust Locket® Brake Systems. Body: With over 20 years of experience engineering and manufacturing original equipment quality brake parts, Locket® delivers the stopping power and reliability you demand. Your safety is our priority.
• •Headline: Heavy Duty. Heavy Performance. Locket® Clutches. Body: Keep your heavy vehicles performing optimally with Locket® clutches. Designed for durability and superior power transmission, even under the toughest conditions. Built to last.
• •Headline: The Certainty Your Vehicle Needs: Locket® Brake Pads. Body: Don't compromise on safety. Our brake pads are manufactured to the highest quality standards, ensuring consistent performance and peace of mind with every press of the pedal.
• •Headline: Two Decades of Innovation in Every Part. Body: At Locket®, constant innovation and a commitment to quality are built into every brake and clutch component we produce. Experience the Locket® difference – engineered for your vehicle.
• •Headline: Your Trusted Partner in Automotive Parts. Body: From light vehicles to heavy-duty trucks, Locket® offers a comprehensive range of brake and clutch solutions backed by expert service and a legacy of trust. Frena Seguro, Frena con LOCKET.