Brand Tone

Passionate & Enthusiastic, Nostalgic & Authentic, Community-Oriented & Welcoming, Curated & Premium, Resilient & Forward-Looking

Brand Values

• •Quality & Authenticity
• •Passion for Sports & Fandom
• •Uniqueness & Individuality
• •Community & Connection
• •Customer Experience
• •Sustainability

Best Practices

• •Use terminology, references, and a level of enthusiasm that resonates with genuine sports fans and vintage collectors. Avoid overly corporate or generic phrasing.
• •Highlight the genuine vintage nature of the items and their uniqueness without resorting to constant high-pressure sales tactics. Let the story and rarity of the items speak.
• •Whenever possible, briefly allude to the era, the significance of the team or design, or the nostalgic feeling the items evoke. This adds depth and value beyond the product itself.
• •Let the love for vintage sportswear and the community shine through in all communications. Even when announcing changes (like the temporary store closure), frame it with optimism for the future.
• •Ensure that the copy is complemented by high-quality images of the vintage items that reflect the aesthetic and era the brand celebrates. The words and visuals should work together to create a cohesive experience.

Social Perception

Go-To Spot for Vintage Sports Gear, Curated and Unique Collection, Knowledgeable and Passionate Ownership, Trendy and Cool, Community Hub, Slightly Higher Price Point

Copy Examples

• •Headline: Beyond the Game. Before the Hype. Real Gear Lives Here. Body: Forget fast fashion. At Locker Room CLT, we unearth the legendary threads that tell the real stories of sports history. Each stitch, a memory. Each jersey, a statement. Find your next grail online – your authentic piece of the game awaits. Shop now and own a legend.
• •Headline: That 90s Vibe? We Bottled It. Body: Remember the roar of the crowd? The iconic logos? The unapologetic style? We do. Locker Room CLT is your direct line to premium vintage sportswear from the golden era and beyond. Level up your game day, or any day. Explore the collection.
• •Headline: More Than a Store. It's a Time Machine (with Better Threads). Body: Locker Room CLT isn't just about selling vintage; it's about celebrating the moments, the teams, and the style that defined generations. Curated for fans, by fans. Discover unique pieces online while we build our new Charlotte home. The next iconic find is just a click away.
• •Headline: Don't Just Rep Your Team. Wear Its History. Body: From Charlotte classics to grails from across the leagues, Locker Room CLT offers a handpicked selection of authentic vintage sportswear. These aren't reproductions; they're the real deal. Make a statement that echoes through time. Browse our latest online drops.
• •Headline: Found: Your New Favorite Old Thing. Body: That perfectly faded tee? That impossibly cool snapback? That jacket you thought you’d never see again? Chances are, it’s waiting for you at Locker Room CLT. We specialize in premium, hard-to-find vintage sportswear that connects you to the heart of the game. Shop our online store today.