Brand Tone

Trendy & Youthful, Experiential & Sentimental, Aspirational & Aesthetic, Approachable & Informative, Direct & Sales-Oriented

Brand Values

• •Connection & Meaning
• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Timelessness & Sustainability
• •Innovation

Best Practices

• •Maintain a balance between trendy/youthful and aspirational/aesthetic tones in social media posts.
• •Clearly communicate the value proposition of permanent jewelry (connection, self-expression, quality) in all copy.
• •Address potential customer service concerns proactively by highlighting positive customer experiences and guarantees.
• •Use high-quality visuals that showcase the craftsmanship and elegance of the jewelry.
• •Incorporate direct calls to action for booking appointments, while also nurturing a sense of community and connection.

Social Perception

Generally positive, with high engagement on social media. Potential for confusion with similarly named entities requires proactive management and clear communication of unique selling points.

Copy Examples

• •Lock in your forever bond with our permanent jewelry experience! Book your appointment now and create a lasting memory with your loved ones. #PermanentJewelryRotterdam #LockedTogether #ForeverBracelet
• •Express your unique style with our custom-fitted, clasp-free jewelry. Choose from a range of delicate chains and charms to create a piece that tells your story. #SelfExpression #WearableArt #LockedJewels
• •Experience the luxury of permanent jewelry. Crafted with high-quality materials and expertly welded for a seamless, timeless piece. #TimelessLuxury #ModernCraftsmanship #SustainableJewelry
• •Silver €50, Gold Filled €70! ✨ Book your permanent jewelry appointment now via link in bio. Tag your besties below who would love this! 👇 #PermanentJewelry #Rotterdam #LockedJewelsRotterdam
• •Pioneering permanent jewelry in the Netherlands since 2022. Join the movement and discover the beauty of seasonless, sustainable style. #Innovation #NetherlandsJewelry #LastingMemories