Brand Tone

Welcoming, Authentic, and Quality-Focused. It is friendly and approachable, yet professional in its commitment to high standards. The language used conveys a sense of warmth and community. The copy is descriptive and evocative, often painting a picture of a relaxing and enjoyable experience.

Brand Values

• •Quality and Freshness
• •Community and Family
• •Authenticity and Scottish Heritage
• •Customer Experience
• •Sustainability

Best Practices

• •Always lead with freshness and quality: Emphasize the "field to plate" journey and the use of seasonal, local ingredients in all food-related communication.
• •Maintain a warm and inviting tone: Use welcoming language that makes customers feel like part of the community. Phrases like "join us," "we welcome you," and "our family" can reinforce this.
• •Highlight the experience, not just the product: Sell the idea of a relaxing day out, a family gathering, or a special treat. Use descriptive language that appeals to the senses and evokes the beautiful surroundings.
• •Incorporate Scottish heritage: Proudly mention the Scottish roots of the products and the brand itself to enhance authenticity.
• •Be consistent across all channels: Whether it's a social media post, a menu description, or a response to a customer review, the tone and core values should remain consistent to build a strong and recognizable brand identity.

Social Perception

Loch Leven's Larder is widely perceived as a high-quality, destination venue that offers more than just food and shopping. It is seen as a place for a day out, a treat, and a celebration of Scottish produce. Customers appreciate the beautiful setting, the quality of the offerings, and the family-friendly atmosphere. The business is regarded as a significant local employer and a valuable asset to the Kinross-shire area, and its five-star rating from VisitScotland solidifies its reputation as a top-tier tourist attraction.

Copy Examples

• •Taste the season's best. Our new spring menu is bursting with fresh flavours, straight from our farm to your plate. Join us for a meal that celebrates the vibrant taste of Scotland.
• •Find the perfect gift for every occasion. Our carefully curated collection features unique treasures from Scottish artisans and beloved brands. thoughtful. unique. unforgettable.
• •A warm welcome awaits you at the Larder. As part of our community, we invite you to be the first to try our new seasonal scones, baked fresh every morning. It's our little way of saying thank you.
• •More than a farm shop, it's a destination. Enjoy stunning views of Loch Leven, delicious home-cooked food, and a delightful shopping experience for the whole family. Discover the heart of Kinross-shire.
• •A taste of the Larder, delivered to your door. Our bespoke hampers are filled with the finest Scottish produce, from our own jams and chutneys to artisanal cheeses and fine wines. The perfect way to share the Loch Leven's Larder experience.