Brand Tone

Elegant, Sophisticated, Natural, Authentic, Sensorial, Indulgent, Caring, Respectful, Storytelling-driven

Brand Values

• •Authenticity
• •Sensoriality
• •Respect for Nature/Biodiversity
• •Respect for Producers
• •Respect for People
• •Well-being
• •Effectiveness
• •Cultivators of Change

Best Practices

• •Embrace Provençal Storytelling: Always link products back to their natural ingredients, the land of Provence, and the traditions or people behind them.
• •Highlight Ethical Commitments: Weave in messages about sustainability, fair trade, support for producers, and women's empowerment where relevant.
• •Focus on Benefits and Experience: Describe not just what the product *is*, but what it *does* for the customer's skin, hair, and overall sense of well-being.
• •Maintain consistency across all touchpoints (website, social media, emails) to reinforce the brand message.
• •Use Elegant, Natural, Sensorial and Caring tone

Social Perception

High-quality, premium, trustworthy, ethical, sensory, associated with Provence, influencer-approved, positive customer feedback.

Copy Examples

• •Discover the secret to radiant skin, crafted with sustainably sourced ingredients from the heart of Provence.
• •Indulge in the luxurious textures and captivating fragrances of our Almond Shower Oil, a daily ritual for ultimate well-being.
• •With every purchase, you're supporting women in Burkina Faso and preserving the traditions of shea butter production.
• •Experience the transformative power of nature with our Shea Butter Hand Cream, a holy grail for nourished and protected hands.
• •Our products don't just enhance your beauty; they tell a story of respect for nature, producers, and the planet. Together, let's nurture beauty and respect biodiversity.