Brand Tone

Caring and Supportive, Informative and Knowledgeable, Trustworthy and Reliable, Accessible and Convenient, Community-Oriented (for physical locations)

Brand Values

• •Health and Wellbeing
• •Customer Focus & Relationships
• •Quality and Reliability
• •Accessibility and Convenience
• •Heritage and Experience
• •Service, Privacy, and Excellence

Best Practices

• •Lead with Empathy: Always frame product benefits around the customer's needs, health concerns, and desire for a better quality of life. Use language that shows understanding and compassion.
• •Prioritize Clarity and Simplicity: Especially when dealing with health products and medical equipment, use clear, straightforward language. Avoid jargon where possible, or explain it plainly. Ensure information is easily digestible.
• •Reinforce Trust at Every Touchpoint: Consistently use words that convey reliability, quality, expertise, and safety. Back up claims with facts (e.g., "HQAA certified," "Since 1979").
• •Be Genuinely Helpful: Position the brand as a supportive partner. Offer solutions, guidance, and easy access to information. Copy should feel like helpful advice rather than just a sales pitch.
• •Maintain a Professional yet Approachable Voice: While dealing with serious health matters, maintain a professional tone that inspires confidence. However, also ensure the language is warm, approachable, and makes customers feel comfortable reaching out.

Social Perception

Established and Comprehensive, Resource for Specific Needs, Generally Trustworthy Online Retailer, Community-Involved (Locally), Service-Oriented

Copy Examples

• •Headline: Your Family's Health, Our Priority. Delivered. Body: From daily vitamins to essential home medical equipment, LocatelOnline.com brings quality health and wellness products right to your door. Shop with confidence and care.
• •Headline: Decades of Dedication to Your Wellbeing. Body: Since 1979, Locatel has been committed to helping you and your loved ones maintain and recover your quality of life. Explore our wide range of health solutions online.
• •Headline: Need Specialized Medical Equipment? We're Here to Help. Body: Our trained DME specialists can guide you to the right products, from mobility aids to respiratory care. Quality equipment, expert advice, all at LocatelOnline.com.
• •Headline: More Than a Pharmacy, It's Total Wellness. Body: Discover everything from beauty and personal care to baby essentials and nutritional supplements. LocatelOnline.com: your partner in comprehensive health and happiness.
• •Headline: The Care You Trust, Now Just a Click Away. Body: Get reliable health products, including vitamins, homeopathy, and personal care items, conveniently online. Plus, enjoy same-day delivery options on many items!