Brand Tone

Innovative, Helpful, Approachable, Enthusiastic & Confident

Brand Values

• •Innovation
• •Ease of Use/Simplicity
• •Style & Fashion
• •Empowerment/Confidence
• •Quality

Best Practices

• •Focus on Solutions & Benefits: Always frame copy around how Localoc products solve a styling problem or make it easier to achieve a desired look. Use words that convey ease, speed, and effectiveness.
• •Embrace an Enthusiastic and Slightly Playful Voice: Use exclamation points judiciously, incorporate emojis where appropriate (especially on social media), and don't be afraid to use vibrant, positive language. Highlight the fun aspect of hairstyling.
• •Highlight Innovation: Regularly mention the unique design and "boundary-pushing" nature of the products. Use terms like "patented," "innovative," "redefined," and "new way to style."
• •Keep it Approachable and Clear: Avoid overly technical jargon. Instructions and explanations should be simple and easy to understand, mirroring the ease of use of the products themselves.
• •Be Authentic and Relatable: Share real user experiences (with permission) or create scenarios that resonate with the everyday styling challenges and aspirations of the target audience. Ensure consistency across all communication channels.

Social Perception

Positive for Ease & Effectiveness, Mixed on Durability/Specific Use Cases, Seen as Innovative by Some, Good for DIY Hairstyling, Recognizable for Specific Products

Copy Examples

• •Headline: Stop Dreaming About Perfect Hair, Start Creating It! ✨ Body: Tired of complicated styling routines? Localoc’s innovative hair accessories are here to revolutionize your look, effortlessly. Get ready for gorgeous hair, every day! #LocalocMagic #EasyHairstyles
• •Headline: Unlock Your Inner Stylist with Localoc! 💁‍♀️ Body: From chic updos in seconds to beautiful heatless waves overnight, our tools are designed for you. Simple, smart, and oh-so-stylish. What look will you create today? #HairInnovation #StyleMadeSimple
• •Headline: Remember the 60s? Get Iconic Volume, Instantly! 🚀 Body: Our Bump-It Up Headband is BACK! Achieve that perfect, tease-free lift inspired by a golden era of style. It's retro, it's fun, it's effortlessly Localoc. #60sHair #VolumeUp #LocalocVintage
• •Headline: Your Hair's New Best Friend: The Bandette Comb! ❤️ Body: Secure styles that stay put and feel amazing? Yes, please! Whether it's a sleek bun for work or a playful twist for the weekend, the Bandette Comb delivers comfort and hold. Over 2 million sold for a reason! #LocalocEssentials #HairComfort
• •Headline: Say Goodbye to Bad Hair Days, Hello to Localoc! 👋 Body: We believe amazing hair shouldn't be a hassle. That's why we invent tools that are as fun to use as they are effective. Explore our collection and find your new favorite way to style! #EffortlessBeauty #Localoc