Brand Tone

Curated & Unique, Warm & Inviting, Aesthetically Pleasing & Chic, Conscious & Purposeful, Community-Oriented & Engaging

Brand Values

• •Supporting Artisans & Independent Designers
• •Curated Quality & Uniqueness
• •Slow Fashion & Sustainability
• •Sense of Discovery & Storytelling
• •Community Engagement
• •Woman-Owned Empowerment

Best Practices

• •Emphasize "Curated" and "Handcrafted": Consistently use language that highlights the unique, carefully selected, and artisanal nature of the products. Words like "thoughtfully chosen," "small-batch," "artisan-made," and "unique find" reinforce this.
• •Tell the Story: Whenever possible, weave in the stories behind the products, makers, or the inspiration for a collection. This connects with the "sense of discovery" value.
• •Maintain a Warm and Approachable Voice: Even when highlighting chic or sophisticated items, the tone should remain friendly, helpful, and inviting, reflecting the in-store experience. Avoid overly exclusive or intimidating language.
• •Highlight Ethical and Sustainable Aspects: Subtly or directly mention the commitment to slow fashion, ethical sourcing, sustainability, or supporting entrepreneurs. This resonates with the brand's values and target audience.
• •Visual and Verbal Cohesion: Ensure the language used in copy aligns with the visual aesthetic of the brand (clean, stylish, warm). Use descriptive words that evoke the look and feel of the products and the shop itself. For example, "effortlessly beautiful," "chic and comfortable," "inviting atmosphere."

Social Perception

Highly Regarded Local Gem, Go-To for Thoughtful Gifts, Stylish and Quality Products, Friendly and Helpful Service, Ethical and Conscious Choice

Copy Examples

• •Instagram Post (New Arrival - Artisan Jewelry): Discover the story behind each sparkle. ✨ Our latest collection of handcrafted earrings by [Artisan Name] has arrived, bringing [their location/inspiration] a little closer to home. Ethically made, uniquely yours. #LocalNomadShop #ArtisanJewelry #SlowFashion #ShopSmallPhoenix
• •Website Banner (General): Local Nomad: Curated goods for a life of intention. Explore unique, handcrafted treasures from around the world, right here in Phoenix.
• •Facebook Ad (Upcoming LoNo Loop Event): Give your wardrobe a second story! ♻️ Join us for LoNo Loop on [Date] and shop pre-loved gems from our community. Sustainable style starts here. Learn more & sign up to sell: [Link] #LoNoLoop #SustainableFashionPHX #CommunityLove #LocalNomad
• •TikTok Video Caption (Store Tour/Product Highlight): That feeling when you find the perfect 'just because' gift (for them, or for you 😉). ✨ Come explore our little world of handcrafted wonders! #LocalNomad #ShopPHX #UniqueGifts #AestheticFinds #SupportArtisans
• •Email Newsletter Snippet (Brand Story Focus): More than just a shop, Local Nomad is a celebration of global craftsmanship and local heart. Founded on a passion for discovery, we bring you thoughtfully chosen pieces from independent designers and makers, each with a tale to tell. Because we believe in items as unique as you are. #LocalNomadStory #ConsciousShopping