Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Trustworthy, Reliable, Helpful, Informative, Community-Oriented

Brand Values

• •Quality
• •Convenience
• •Health and Wellness
• •Customer Satisfaction
• •Local Focus
• •Passion for Food

Best Practices

• •Develop a Brand Voice Guide: Clearly document the identified tone (friendly, passionate, trustworthy, helpful) and values (quality, convenience, health, local, passion). Include examples of do's and don'ts.
• •Know Your Audience: Understand who you're talking to. Tailor the language to resonate with busy individuals, families, and health-conscious consumers who appreciate quality and local sourcing.
• •Prioritize Clarity and Simplicity: Avoid overly technical jargon. Make information easy to understand, whether it's about ingredients, ordering, or health benefits.
• •Be Authentic and Passionate: Let the genuine enthusiasm for food and local ingredients shine through. Avoid overly corporate or sterile language. Storytelling about ingredients or the inspiration behind a dish can enhance this.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media posts, email marketing, and customer service interactions. Regularly review content to check for alignment.

Social Perception

Positive: Customers perceive Local Kitchen Co as a provider of delicious, high-quality, and convenient meals. Reliable: They are seen as a dependable option for healthy meal solutions. Good Value: Customers seem to feel they receive good value for the quality and convenience offered. Appreciation for Freshness: Customers frequently comment on the freshness of the ingredients and the homemade taste of the meals.

Copy Examples

• •Headline (Website/Social Media): "Ditch the meal prep madness! ✨ Local Kitchen Co delivers fresh, chef-crafted meals right to your door. Taste the local difference, reclaim your time."
• •Instagram Caption: "Golden hour glow meets our gorgeous Golden Curry 🍛 Packed with vibrant veggies and authentic spices, it’s your wholesome hug in a bowl. Locally sourced, lovingly prepared. #LocalKitchenCo #HealthyEats #DinnerSolved #SupportLocalAU"
• •Facebook Ad Copy: "Tired of takeout that leaves you feeling…meh? Fuel your week the Local Kitchen Co way! Our chefs use the freshest local ingredients to create delicious, nutritious meals that are ready when you are. Click to see this week’s menu! 👉 [Link]"
• •Email Subject Line: "Your Taste Buds Called (They Miss Us!) 😉 Fresh Meals Inside."
• •About Us Snippet: "At Local Kitchen Co, we're more than just a meal delivery service; we're your neighbours, passionate about bringing the best local flavours and wholesome goodness to your table. Every dish is crafted with care, because we believe good food makes life better."