Brand Tone

Welcoming & Friendly, Community-Oriented, Curated & Quality-Focused, Authentic & Down-to-Earth, Playful & Engaging (especially on TikTok)

Brand Values

• •Community
• •Quality & Thoughtful Curation
• •Customer Experience & Welcoming Atmosphere
• •Local Support & Kinship
• •Authenticity

Best Practices

• •Always Emphasize "Community" and "Local": Weave these words and sentiments into your descriptions, event promotions, and stories. Talk about being "your local spot" or "part of the Whittier family."
• •Use Warm, Invitational Language: Phrases like "Come on in," "We'd love to see you," "Feel at home," and "Your neighbors at Local Fixture" reinforce the welcoming aspect.
• •Highlight the "Why" Behind Products: Instead of just listing features, briefly share what makes a product special – its origin, the maker's story, or why it was "thoughtfully chosen" for the store. This adds to the curated and authentic feel.
• •Maintain a Conversational and Approachable Style: Even when talking about "fine goods," keep the language accessible and friendly, as if you're chatting with a friend or neighbor. Avoid overly formal or corporate jargon.
• •Be Genuine and a Little Playful (especially on social media): Let the personality of the store and staff shine through. Share behind-the-scenes moments, engage with customer comments, and don't be afraid to use appropriate humor, particularly on platforms like TikTok, to build connection.

Social Perception

A Valued Local Hub, Source of Unique Finds & Gifts, Friendly & Welcoming Environment, Good Quality Coffee, Support-Worthy Small Business

Copy Examples

• •Instagram Post (Image: Cozy corner of the shop with a new artisan mug): Your new favorite morning ritual starts here. ✨ Discover unique, handcrafted mugs and locally roasted coffee that make every day feel a little more special. Swing by and say hi – we’re your Local Fixture. #LocalFixture #WhittierCA #ShopLocal #MorningCoffee #ArtisanGoods
• •TikTok Video (Short, engaging clips of new products arriving, staff unboxing with excitement): New arrivals just dropped and we’re OBSESSED! 😍 From quirky gifts to timeless home treasures, find something you’ll love. What will you discover? #LocalFixtureFinds #UptownWhittier #NewGoods #ShopSmall #CommunityLove
• •Website Homepage Banner: LOCAL FIXTURE: Fine goods, friendly faces, and your community gathering place. Step in and feel right at home.
• •Email Newsletter Subject Line: Hey Neighbor! Fresh Finds & Weekend Brews at Local Fixture ☕
• •In-Store Signage (near a display of local artisan products): Crafted with care, right here in our community. Supporting local artisans, one beautiful piece at a time. #SupportLocal #WhittierProud #HandmadeLove