Tono de Marca

Passionate, technical, and community-focused. Confident and authoritative on product specs, but encouraging and enthusiastic with the community. An expert peer who speaks the language of the drifting subculture.

Valores de Marca

• •Performance & Precision
• •Authenticity & Passion
• •Community
• •Quality & Reliability

Mejores Prácticas

• •Speak the Language of the Scene: Continue using authentic terminology from the drifting and motorsport world.
• •Prioritize User-Generated Content: Make UGC the hero of your social media. Always credit the owner and celebrate their passion.
• •Balance Technical Specs with Passionate Benefits: On product pages, list the technical details but always translate them into a real-world benefit for the driver.
• •Maintain a "Peer, not a Preacher" Tone: Communicate as an expert who is also an enthusiast, sharing knowledge and engaging in conversations without talking down to your audience.
• •Keep the Message Focused on Performance and Community: Every piece of copy should reinforce your core values of high performance and community connection.

Percepción Social

Credible and authentic brand 'for drifters, by drifters.' Perceived as a reliable source for specialized, high-quality parts proven to work in real-world scenarios. Respected for direct community engagement and featuring customer cars, building trust and social proof. Viewed as a supportive and integral part of the grassroots drifting scene.

Ejemplos de Copy

• •Dialed In. @[Customer_Username] isn't holding back with our Pro Angle Kit installed. The control, the angle, the execution. This is what we build for. Tag us in your action shots for a chance to be featured! #Lobkekiller #DriftLife #SendIt
• •Unshakeable Control. When the track demands precision, your setup can't afford to compromise. Our Pro-Spec Coilovers are engineered for the limit, giving you the consistent, predictable feedback needed to push harder and ride lower. Built to withstand the harshest abuse, from street to podium. Stop settling, start dominating.
• •Your Next Build Starts Here | New Parts Inside
• •More Angle. More Control. More Wins. Stop fighting your car and start flowing with it. Lobkekillershop angle kits are trusted by drivers who demand maximum performance and reliability. See the difference that real engineering makes. Shop the collection now.
• •Built for the Limit. Proven on the Track. The ultimate performance parts for your drift build.