Brand Tone

Confident and Bold, Artistic and Unique, Quality-Conscious and Craft-Oriented, Empowering and Expressive

Brand Values

• •Originality: Creating unique accessories that stand out and defy trends.
• •Craftsmanship/Quality: Commitment to using high-quality materials and meticulous construction.
• •Self-Expression/Individuality: Providing accessories for those who want to express their unique style and "don't care to fit in."
• •Resilience and Strength: Drawing symbolic meaning from the durable nature of leather.
• •Artistic Integrity: Designing pieces that are considered "haute couture" and reflect a distinct creative vision.

Best Practices

• •Embrace Bold & Confident Language: Use strong verbs and evocative adjectives. Avoid hesitant or overly soft language. Focus on words like "statement," "unique," "couture," "bold," "original," "finest."
• •Highlight Craftsmanship & Quality: Consistently mention the "finest leathers," "handcrafted" nature, and "meticulous detail" in product descriptions and brand storytelling.
• •Tell the Story of Originality: Emphasize that each piece is unique or part of a distinctive collection, designed for those who "don't care to fit in." Connect this to the designer's vision.
• •Connect to Deeper Meanings: Weave in the symbolic aspects of leather – its durability, versatility, and connection to resilience – to add depth to the brand narrative.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy matches the aesthetic of the product photography and overall visual branding (which is currently bold and artistic). The language should feel as premium and unique as the items look.

Social Perception

Lobe' Dangle is perceived as an emerging, artistic brand with a clear focus on high-quality, handcrafted leather accessories. Its participation in programs like the Home-Run Accelerator suggests a commitment to growth and business development. The "Made in Baltimore" feature portrays the brand and its founder positively, emphasizing creativity and a unique vision.

Copy Examples

• •Headline: Dare to Dangle. Discover Leather That Speaks Volumes. Body: Tired of blending in? Lobe' Dangle crafts haute couture leather accessories for the woman who commands attention without uttering a word. Each piece is an original, meticulously handcrafted from the finest leathers. This isn't just jewelry; it's your signature.
• •Social Media Post (Image: Close-up of a unique earring on a model): Caption: Resilience, reimagined. Our leather accessories are more than just adornment; they're a testament to strength and originality. Handcrafted to perfection, because you deserve nothing less than extraordinary. #LobeDangle #LeatherCouture #StatementJewelry #HandmadeOriginal
• •Product Description Snippet: Snippet: Experience the art of leather. These [Product Name] earrings are born from a passion for unique design and flawless craftsmanship. Feel the supple texture, admire the distinct character of the grain, and step out with confidence. Love. Like. Leather.
• •"About Us" Excerpt (Website): Excerpt: At Lobe' Dangle, we don't follow trends; we forge them in leather. Inspired by the resilience of the human spirit and the raw beauty of nature's finest hides, Qwishuna Smith designs each piece to empower you to live boldly and authentically. Cross fashion boundaries with us.
• •Email Subject Line: Unleash Your Inner Original: The New Lobe' Dangle Collection Has Arrived. Preview Text: Crafted for the fearless. Discover leather accessories that are as unique as you are.