Brand Tone

Knowledgeable & Passionate, Friendly & Approachable, Community-Oriented, Trustworthy & Reliable, Supportive

Brand Values

• •Customer Focus
• •Quality Products
• •Expertise & Knowledge
• •Community Engagement
• •Passion for Angling
• •Fairness & Value

Best Practices

• •Know Your Audience: Always write with the angler in mind – from beginners to experts. Understand their needs, language, and what excites them about fishing.
• •Emphasize Expertise with Approachability: Share knowledge and tips confidently, but always in a friendly, non-intimidating way. Avoid overly complex jargon unless it's standard within the fishing community and appropriate for the context.
• •Foster Community Spirit: Use inclusive language ("we," "our community"). Encourage interaction, share customer stories (with permission), and respond to comments and messages promptly and helpfully.
• •Be Authentic and Passionate: Let the genuine love for fishing shine through in your writing. Share personal anecdotes or staff experiences when relevant to build connection.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more visuals on Instagram, longer posts on Facebook), the core tone – knowledgeable, friendly, community-focused – should remain consistent across the website, social media, emails, and any in-store signage. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

Trusted Local Retailer, Helpful & Expert Staff, Good Product Range & Availability, Supportive of the Fishing Community, Fair Prices

Copy Examples

• •📢 NEW IN STOCK! 🎣 Just landed – the latest [Brand Name] reels, perfect for tackling those monster carp this season! Our team has been buzzing about these, and [Staff Member's Name] reckons they're a game-changer for smooth casting. Pop in store or check them out online – link in bio! Got questions? Drop us a comment, we're always happy to chat tackle! #LobbysTackle #NewGear #CarpFishing #AnglingLife #FishingUK
• •HUGE congrats to @[CustomerInstagramHandle] on this absolute stunner of a [Fish Type] caught using our [Bait/Lure Name]! 🤩 What a catch! Thanks for sharing this awesome moment with the Lobbys Tackle community. Got a catch you're proud of? Tag us @lobbystackle – we love seeing you in action! #LobbysTackleCatches #FishingCommunity #ProudAngler #UkFishing #GetOutThere
• •New to angling or looking for a reliable all-rounder? The [Rod Name] is your perfect partner! We’ve chosen this rod for its easy handling and fantastic performance, helping you build confidence by the water. Our team is always here to offer tips to get you started right. Let’s get you fishing!
• •🎣 Spring into Action! Fresh Bait & Hot Deals at Lobbys Tackle! *(Email Body Snippet):* The weather's warming up, and so are the fish! Get ready for an epic spring fishing season with fresh bait arrivals and fantastic deals on essential gear. Our experts have handpicked some top tackle to help you make the most of every session. Swing by the shop – we'd love to hear what you're planning to target!
• •Your Local Fishing Hub! 🐟 From seasoned pros to weekend warriors, Lobbys Tackle in Stonehouse has everything you need for your next adventure. Expert advice, top brands, and a passion for fishing that matches your own. Visit us in-store or shop online 24/7. Tight lines from the Lobbys team! #LobbysTackle #Stonehouse #GloucestershireFishing #AnglersChoice #SupportLocal