Brand Tone

Elegant & Sophisticated, Modern & Stylish, Confident & Empowering, Approachable (locally), Aspirational

Brand Values

• •Quality Craftsmanship
• •Sophisticated Design
• •Female Empowerment
• •Innovation
• •Customer Focus (implied)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (elegant, confident, stylish, empowering), key messaging themes, preferred vocabulary (e.g., "sophisticated," "crafted," "empower," "elevate"), and "words to avoid." This should be accessible to anyone creating content.
• •Consistent Visual Storytelling: Ensure all visuals (photography, videography, graphics) align with the elegant and sophisticated tone. This includes model poses, settings, lighting, and editing style.
• •Train Your Team: Anyone interacting with customers or creating content (social media managers, copywriters, customer service) should be trained on the brand voice and values to ensure consistency across all touchpoints.
• •Tailor to the Platform, Not the Tone: While the core tone remains consistent, the expression might vary slightly by platform. For instance, Instagram might be more visual and use more emojis/hashtags, while a website blog post might be more descriptive, but both should still feel elegantly Lobbster.
• •Regularly Audit and Refine: Periodically review all communications (website copy, social media posts, ad campaigns) to ensure they are on-brand. Gather feedback and make adjustments to the voice guide or content strategy as needed to maintain relevance and impact.

Social Perception

Positive among Target Audience, Recognized as a Quality Local Brand, Stylish and Trend-Conscious, Associated with Confidence

Copy Examples

• •Headline: Lobbster: Define Your Elegance. Body: Step into a world where style meets sophistication. Our latest collection is crafted for the woman who commands attention, effortlessly. Discover pieces that speak to your confidence. #LobbsterOfficial #ModernElegance #PowerDressing
• •Headline: The Art of Detail. The Heart of Lobbster. Body: Each Lobbster creation is a testament to meticulous craftsmanship. From fine materials to intricate beading, experience fashion that’s as unique as you are. Elevate your wardrobe. #LobbsterStyle #DesignerFashion #CraftedWithCare
• •Headline: Be Unforgettable. Be Lobbster. Body: Make every entrance a statement. Our new arrivals are designed to empower and inspire, blending timeless grace with contemporary flair. Find your signature look today. #LobbsterWoman #ConfidentStyle #FashionForward
• •Headline: From Boardroom to Soirée: Lobbster Has You Covered. Body: Transition seamlessly through your day with Lobbster’s versatile designs. Sophisticated office wear that transforms into stunning evening attire. Dress for every version of you. #LobbsterChic #VersatileFashion #DayToNightStyle
• •Headline: Embrace Your Inner Icon with Lobbster. Body: Fashion is more than clothing; it's a feeling. Lobbster designs are imbued with a spirit of confidence and refined taste, helping you shine from the inside out. Discover the collection. #LobbsterOfficial #ElegantStyle #BeYourOwnIcon