Brand Tone

Earthy & Natural, Nurturing & Caring, Authentic & Transparent, Respectful & Conscious, Educational & Empowering

Brand Values

• •Connection to Earth
• •Holistic Wellness
• •Sustainability & Ethics
• •Bio-regionalism
• •Handcrafted Quality
• •Simplicity & Effectiveness
• •Community & Reciprocity
• •Transparency

Best Practices

• •Embrace Earthy Language: Use words that evoke nature, grounding, and natural processes (e.g., "rooted," "sun-infused," "wildcrafted," "bio-regional," "harvested").
• •Maintain a Nurturing and Gentle Voice: Frame communication with care, empathy, and a focus on well-being and joy. Avoid overly aggressive or clinical language.
• •Be Authentic and Transparent in Storytelling: Share the "why" behind products, the sourcing process, and the founder's connection to herbalism. Use genuine, straightforward language.
• •Highlight Ethical and Sustainable Practices Consistently: Weave mentions of eco-friendly packaging, responsible sourcing, and community support into product descriptions, social media, and "About Us" sections.
• •Educate with Passion, Not Preachiness: Share knowledge about herbs, natural wellness, and sustainable living in an inviting and empowering way, encouraging connection rather than imposing views.

Social Perception

Customers appear loyal and appreciative of the brand's high-quality, effective products and ethical standards. The brand is perceived as being deeply connected to nature, Santa Fe, and New Mexico. There's an appreciation for their commitment to natural ingredients, sustainability, and handmade processes. The brand seems to resonate with individuals seeking natural, gentle, and effective alternatives to commercial products, particularly for skincare and wellness. Their land acknowledgement and support for indigenous organizations likely contribute to a perception of social and environmental responsibility.

Copy Examples

• •Headline: Rooted in Nature. Crafted by Hand. For Your Well-being. Body: Discover the gentle power of Loam. Our small-batch herbal remedies and skincare are made with love in Santa Fe, using locally sourced, sun-infused botanicals. Nurture your connection to the earth and to yourself. Call to Action: Explore Our Collections.
• •Headline: Simple. Pure. Effective. That’s the Loam Promise. Body: Tired of hidden chemicals and synthetic fragrances? At Loam, we believe in the earth's wisdom. Our products are 100% plant-based, preservative-free, and consciously packaged to honor our planet. Call to Action: Experience Plant-Powered Wellness.
• •Headline: From Our Garden to Your Home: Bio-regional Herbalism. Body: We grow and gather herbs with intention, right here in New Mexico, to bring you the freshest, most vibrant plant medicine. Feel the difference that locally attuned ingredients make. Call to Action: Shop Local, Heal Naturally.
• •Headline: More Than Skincare, It's Earth Care. Body: Choosing Loam means choosing sustainability. Our plastic-free packaging and ethical sourcing reflect our deep respect for the planet. Join us in nurturing a healthier world, one herbal remedy at a time. Call to Action: Make a Conscious Choice.
• •Headline: Wellness, Woven with the Wisdom of the Land. Body: Inspired by traditional herbalism and the unique flora of New Mexico, Loam offers products to support your health and joy. Connect with the ancient practice of plant medicine and find your balance. Call to Action: Discover Your Herbal Ally.