Brand Tone

Helpful, Professional, and Quality-Focused. Uses inviting and supportive language, emphasizes expertise and high-quality products, and signals commitment to customer guidance and project success.

Brand Values

• •Quality and Trust: Emphasizes great quality, PREMIUM Quality, and being in safe hands with experts, managing the entire process from sourcing to bagging.
• •Sustainability and Local Sourcing: Focuses on sustainable, locally sourced decorative aggregates and uses biodegradable packaging.
• •Customer-Centricity and Support: Offers sample packs, a calculator, and expert advice, explicitly stating commitment to customer care.
• •Competitive & Fair Pricing: Positions itself as offering a very fair and competitive price by cutting out middlemen, supported by a Price Match Promise.
• •Passion and Pride: Describes itself as a close-knit, family business passionate about what they do, aiming for repeat customer loyalty.

Best Practices

• •Lead with Your Values: Always integrate the core values of Quality, Sustainability, and Local Sourcing into your messaging, making them prominent differentiators.
• •Maintain a "Helpful Expert" Persona: Frame copy to be supportive and informative, using phrases like "We can help you" to position the brand as a knowledgeable partner.
• •Be Transparent and Manage Expectations: Proactively communicate delivery timeframes and the role of third-party haulers, providing clear instructions for problem resolution to build trust.
• •Showcase Customer Success: Actively use positive customer testimonials and photos in marketing, creating features that highlight customer projects for inspiration and social proof.
• •Develop a Simple Tone of Voice Guide: Create a one-page document for all team members outlining the brand's tone, including "words we use" and "words we avoid" for consistent communication across all channels.

Social Perception

Legitimate and generally well-regarded business with a trust score of 76/100. Positive feedback highlights amazing products, super fast delivery, top quality stones, and helpful customer service. Negative feedback primarily concerns delivery issues (missed dates, lack of communication, incorrect sizes) due to reliance on external haulage companies, though the brand sometimes resolves these issues.

Copy Examples

• •Create a garden you can be proud of, in more ways than one. Our stunning decorative aggregates are locally and sustainably sourced, so you can enhance your home's beauty while caring for the planet. 🌱 #SustainableLandscaping #EcoFriendlyGarden #LocalQuality
• •The Foundation of a Great Garden. Experience the PREMIUM quality of our locally sourced stone. With our Price Match Promise, you're guaranteed the best value for your project. Shop Now.
• •Hi [Customer Name], planning to transform your outdoor space this weekend? Whether you're laying a new gravel driveway or adding a decorative touch with Scottish pebbles, we have everything you need. Use our handy online calculator to get the perfect amount, and trust our team of experts to help if you have any questions. Let's build something beautiful together.
• •Bring the timeless, natural beauty of the Scottish Highlands to your garden. Our premium Scottish Cobbles are exceptionally versatile, perfect for creating striking borders, calming water features, or unique rockeries. Their smooth, rounded shape and varied color palette of greys, browns, and pinks provide a high-end, quality finish. Sourced sustainably for a garden that looks good and feels right.
• •Not Just for Driveways: 5 Creative Ways to Use Decorative Aggregates in Your Garden Design