Brand Tone

Friendly, Passionate, and Community-Centric

Brand Values

• •Taste and Quality
• •Family and Community
• •Authenticity and Passion
• •Accessible Fitness

Best Practices

• •Lead with Flavor, Follow with Function
• •Tell the Family & Community Story
• •Use Enthusiastic and Approachable Language
• •Leverage Social Proof
• •Embrace the "Guilt-Free Indulgence" Angle

Social Perception

The public generally perceives Loada Balls as a provider of high-quality, delicious protein treats. They are strongly associated with the St. George's Market in Belfast, and many customers express a deep loyalty and obsession with the products. Video reviews and social media comments are filled with praise for the flavor and texture, often calling them the "best ever." However, there is a segment of the more fitness-focused audience that questions the product's nutritional value, specifically the lower protein content relative to what they consider a true "protein" snack. Despite this, the dominant perception is that of an indulgent, high-quality, local treat rather than a hardcore fitness supplement.

Copy Examples

• •Your 3pm slump doesn't stand a chance. Forget chalky snacks. This is the real deal. Packed with flavour and 5g of protein, our Biscoff balls are the tastiest decision you'll make all day. Grab yours at St. George's Market this weekend! #LoadaBalls #Belfast #ProteinBalls #GuiltFreeTreat
• •This is Not Your Average Protein Bar. We started Loada Balls in our family gym because we were tired of boring fitness snacks. We're a family on a mission to make protein treats that actually taste amazing. Made with natural ingredients right here in Belfast. Taste the difference for yourself! Shop now on our website for home delivery. #FuelYourAdventure #BelfastFood
• •Doing Protein Differently. Welcome to the Loada Balls family! We combine the best natural ingredients with a whole lotta love to create protein snacks that feel like a treat. From our kitchen to your doorstep. Indulge. Enjoy. Repeat.
• •POV: You finally found a protein snack that doesn't taste like cardboard. The verdict is in! Which flavour is your go-to? Let us know in the comments! #LoadaBalls #ProteinReview #BelfastEats #Foodie #GymSnack
• •Subject: The Perfect Partner for Your Coffee? Hi [Name], We're the family behind Loada Balls, the protein treats taking St. George's Market by storm. We create delicious, high-quality protein balls and bars using natural ingredients. We've noticed a lot of our happy customers are also your customers, and we believe our snacks would be the perfect guilt-free addition to your counter. Can we drop by with some samples next week?