Brand Tone

Artistic, Evocative, Sophisticated, Timeless, and Passionate

Brand Values

• •Artisanal Craftsmanship
• •Storytelling & Emotional Connection
• •Sustainability and Eco-Consciousness
• •Heritage & Timelessness
• •Collaboration

Best Practices

• •Lead with the Story: Always frame the product within a narrative. Whether it's the inspiration behind the design or the atmosphere it creates, storytelling should be at the core of the copy.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to emotions and senses. Terms like "soul," "whisper," "handcrafted," "tactile," and "serene" align with the brand's evocative tone.
• •Emphasize Heritage and Craftsmanship: Consistently mention the Swedish origins, traditional printing methods, and the collaborative, artisanal process. This reinforces the brand's values of quality and authenticity.
• •Maintain a Sophisticated and Personal Voice: Write in a tone that is elegant but also warm and personal. Imagine the designers themselves are speaking to the customer about their shared passion.
• •Connect Design to Emotion: Explicitly state how a design can make someone *feel* or how it can transform a space's *atmosphere*. The copy should focus on the benefit of living with art, not just decorating a wall.

Social Perception

High-end and artistic, authentically Swedish/Scandinavian, reputable and respected, and playfully sophisticated.

Copy Examples

• •Let your walls bloom. Introducing the 'Midnight Garden' collection, where timeless romance meets Scandinavian artistry. Each pattern is a story whispered in hues of dusk and dawn, designed to bring a living, breathing sense of poetry into your home. Discover the collection and craft your own sanctuary.
• •A corner that tells a story. Our 'Herons' wallpaper transforms this space into a tranquil narrative of grace and nature. Hand-drawn with passion and printed with traditional techniques in Sweden, it’s more than a pattern—it’s a feeling. How would you tell your story?
• •Långelid Von Brömssen was born from a shared belief: that walls are not merely structures, but canvases for emotion and memory. It is the collaboration of two friends, two designers, and one passion for the timeless power of pattern. Every roll is a piece of our story, crafted with integrity to become a part of yours.
• •Experience artistry in every detail. The 'Jagged Stripe' wallpaper is a testament to the beauty of traditional surface printing. You can feel the texture, see the masterful layering of our eco-conscious inks. This isn't just wallpaper; it's a piece of Swedish craftsmanship, designed to bring subtle, sophisticated character to your walls for years to come.
• •Beauty that is kind to the earth. We believe the most beautiful homes are those that respect our planet. That's why our wallpapers are crafted in Sweden using water-based inks and sustainably sourced paper. Adorn your home with a clear conscience and timeless design.