Brand Tone

Approachable, professional, and passionate, balancing a clear love for high-quality coffee with a down-to-earth and friendly communication style, making specialty coffee accessible without pretentiousness.

Brand Values

• •Quality and Craftsmanship
• •Community and Collaboration
• •Accessibility and Inclusivity
• •Sustainability
• •Excellent Customer Service

Best Practices

• •Lead with Passion, Follow with Clarity: Always let the genuine love for coffee shine through, but ensure the message is clear, simple, and easy to understand. Avoid overly technical jargon unless speaking to a specialist audience.
• •Champion Your Community: Regularly feature and tag your clients on social media. Frame your relationship as a partnership. This reinforces your value of collaboration and community support.
• •Be Approachable in Every Interaction: Whether it's a website contact form, an email, or a social media comment, the language should be friendly, open, and helpful. Phrases like "Chat with us" or "We're here to help" work well.
• •Keep it Visually Clean and Modern: The visual identity should match the brand's tone. Use high-quality photos, a consistent color palette, and a clean layout across all platforms to reflect professionalism and a modern approach.
• •Ground Claims in Action: When speaking about values like sustainability, be specific about your goals and actions (e.g., "working towards becoming carbon negative by 2026"). This builds trust and shows authentic commitment.

Social Perception

LMT Hospo is perceived as a reliable, high-quality, and knowledgeable partner in the specialty coffee industry. They are seen as passionate and genuinely invested in their clients' success, known for excellent products, friendly service, and for being a key player in developing the coffee scene in Berlin and beyond.

Copy Examples

• •Meet the 'Trailblazer Blend.' We've roasted these beans to be as bold and adventurous as your day. Expect notes of dark chocolate and toasted almond that are complex enough for the connoisseur, yet straightforward enough for your first cup of the day. Because great coffee should be an everyday adventure.
• •More than just a supplier, we're your partner in coffee. At LMT Hospo, we provide the beans, the training, and the support to help your café thrive. Let's build something amazing together, one cup at a time.
• •That perfect morning light at [@ClientCafe] hitting just right. ✨ We're so proud to be a part of their incredible coffee program. Stop by and taste the passion they pour into every cup!
• •We believe specialty coffee doesn't have to be complicated. Our mission is to source and roast exceptional beans and deliver them with a side of good vibes. No pretense, just consistently delicious coffee for your business and your customers.
• •Unlock your team's potential. Our barista training isn't just about technical skills; it's about instilling a passion for the craft. From mastering the perfect espresso shot to understanding the story behind the beans, we'll help your staff serve with confidence and joy.