Brand Tone

Passionate, Knowledgeable, and Community-Oriented, with an underlying Family-Run Heritage.

Brand Values

• •Passion for Sport: Deep love for soccer and rugby is the foundation of the business.
• •Family Heritage: Proudly family-run and operated across generations.
• •Community Engagement: Striving to be a local hub and support sports communities.
• •Quality & Expertise: Offering a wide selection of quality equipment for all levels and providing knowledgeable service.
• •Customer Support: Aiming to serve customers from beginner to advanced levels and build lasting partnerships.
• •Accessibility: Providing a range of products and prices to suit different needs.

Best Practices

• •Lead with Passion: Always convey enthusiasm for soccer and rugby. Use vibrant language that reflects the excitement of the sports.
• •Emphasize Family & Heritage: Regularly reference the "family-run" aspect and the "35+ years" of experience to build trust and a sense of tradition.
• •Showcase Expertise Subtly: Instead of just saying "we're experts," demonstrate it through detailed product knowledge (where appropriate), tips, or understanding player needs.
• •Foster Community Connection: Highlight involvement with local teams, share community news (if relevant), and use inclusive language that speaks to players of all levels, coaches, and fans.
• •Maintain an Approachable & Helpful Voice: Even in promotional material, ensure the tone is welcoming and customer-focused. FAQs, clear return policies, and responsive communication reinforce this. Strive for consistently positive and respectful interactions in all communications to actively counter any past negative perceptions.

Social Perception

L&M Taylor Soccer is largely perceived as a knowledgeable and essential local resource for soccer and rugby enthusiasts, built on a strong family tradition and community spirit. However, historical criticisms regarding customer service indicate an area that may require ongoing attention to ensure consistent positive interactions.

Copy Examples

• •Fuel your passion, from your first kick to the championship game. For over 35 years, our family at L&M Taylor Soccer has shared your love for the beautiful game. Discover expert advice and the gear you need to shine. #TaylorSoccerFamily #PassionForPlay
• •More than just a store, we're a community hub. L&M Taylor Soccer: 35+ years of supporting local soccer and rugby, from grassroots teams to seasoned pros. Gear up with people who know and love the game. #CommunitySpirit #SoccerExperts
• •The latest boots, official kits, and essential training gear – find it all at L&M Taylor Soccer! Our family's been outfitting Toronto & Whitby's players for decades. Step into our store, step up your game! #GetYourGear #LoveOfTheGame
• •Kitting out your squad? We've got you covered! L&M Taylor Soccer offers in-house customization for team uniforms. Names, numbers, crests – done right, by your local soccer specialists. Let's build a winning look together! #TeamWearPros #LocalSoccer
• •From England to Canada, our family's passion for soccer & rugby runs deep. At L&M Taylor Soccer, you'll find more than just equipment; you'll find a legacy of dedication to the sports we adore. Visit us and feel the difference! #Since1980s #SoccerHeritage