Brand Tone

Passionate & Enthusiastic, Experienced & Knowledgeable, Community-Oriented & Friendly, Helpful & Supportive, Ethical & Respectful, Professional

Brand Values

• •Passion for Metal Detecting
• •Historical Preservation
• •Community & Friendship
• •Knowledge Sharing & Education
• •Customer Service & Support
• •Quality & Trust
• •Experience & Expertise

Best Practices

• •Emphasize Community and Passion: Use words like 'fellow detectorists,' 'enthusiasts,' 'passion,' 'adventure,' and 'discover.' Frame the hobby as a shared journey.
• •Highlight Experience and Expertise Subtly: Mentioning '36+ years of experience' or 'expert advice' builds credibility without sounding arrogant. Share knowledge through tips and guides.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. Phrases like 'We're here to help,' 'Don't be shy,' or 'Join the conversation' make the brand accessible.
• •Stress Ethical Detecting and Preservation: Regularly incorporate messages about respecting property, preserving history, and following ethical guidelines. This reinforces core values.
• •Focus on Solutions and Support: Whether it's finding the right detector, learning new skills through courses, or recovering a lost item, the copy should convey that LMS is there to support the customer's journey and success.

Social Perception

Trusted Experts, Helpful and Approachable, Community Hub, Ethical Practitioners, Reliable Retailer

Copy Examples

• •Headline: Unearth Your Passion. Discover History. Body: For over 36 years, LMS Metal Detecting has been more than a store – we're a community of treasure hunters dedicated to the thrill of the find and the preservation of history. Whether you're a seasoned pro or just starting, we've got the gear, the expertise, and the friendly advice to get you started on your next adventure. Visit us in Murrells Inlet or shop online!
• •Headline: Don't Just Buy a Detector. Join a Legacy. Body: At LMS, we share your passion. Founded by friends, built on decades of experience, we offer top brands like Minelab, Garrett, and Nokta, plus hands-on courses to hone your skills. Let our expert team guide you to the perfect equipment. Because history is waiting to be found.
• •Headline: Lost Something Precious on the Beach? We Can Help! Body: Beyond selling the best metal detecting gear, LMS offers expert lost item recovery services in the Myrtle Beach area. Our experienced team understands the local conditions and has the tools to help you find what you thought was gone forever. Plus, get expert advice and rentals if you want to try the search yourself!
• •Headline: More Than Metal. It's About the Story. Body: Every beep could be a piece of history! At LMS Metal Detecting, we champion ethical, responsible detecting. Join our courses, connect with fellow enthusiasts in our Facebook group, and find trusted gear that respects the past while you uncover it.
• •Headline: Your Trusted Partner in Discovery. Since 1989. Body: From the foothills of NC to the coastal plains of SC, LMS Metal Detecting has been the trusted name for detectorists. We offer discount pricing, expert answers the big box stores can't provide, and a commitment to helping you find your treasure. Shop local, learn from the experienced, and detect with confidence.