Brand Tone

Warm & Friendly, Artistic & Appreciative of Beauty, Caring & Community-Oriented, Passionate & Enthusiastic, Trustworthy & Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Natural & Safe Ingredients
• •Sustainability & Eco-Consciousness
• •Customer Satisfaction
• •Community & Giving Back
• •Creativity & Passion
• •Elegance & Home Enhancement

Best Practices

• •Emphasize "Handmade" and "Artistry": Consistently use words like "handcrafted," "artisanal," "unique," "meticulously made," and "designed" to reinforce the skill and care in each product.
• •Highlight Natural Quality and Australian Roots: Frequently mention "natural soy wax," "premium Australian fragrances," "eco-friendly materials," and "made in Sydney" to build trust and appeal to conscious consumers.
• •Maintain a Warm and Personal Voice: Use welcoming language. Refer to the "LMJ family" or "Emma's passion." Share the story behind the brand and its community involvement to foster connection.
• •Focus on Sensory Experience and Ambiance: Use descriptive language that evokes the scents, the visual beauty of the products (e.g., "captivating scents," "elegant designs," "tranquil ambiance," "warm glow"), and how they enhance a home.
• •Showcase Customer Love and Values: Incorporate snippets of positive customer testimonials or themes from reviews (e.g., "loved by customers for their stunning beauty"). Weave in brand values like sustainability and community support subtly within product descriptions or broader brand messaging.

Social Perception

Highly Positive, Artistic & Unique, Trustworthy & Recommended, Personal & Caring, Ethical & Responsible

Copy Examples

• •Headline: Illuminate Your Moments with Handcrafted Radiance. Body: Each LMJ Candle is more than just wax and wick; it's a lovingly handcrafted piece of art, designed in our Sydney studio to bring warmth, beauty, and exquisite Australian-made fragrance to your cherished spaces. Discover your new favourite scent today.
• •Headline: Crafted with Care, Scented with Passion. Body: At LMJ Candles, we pour our hearts into every creation. Using only the finest natural soy wax and premium, non-toxic Australian fragrances, we create candles and homewares that are as kind to the planet as they are beautiful in your home. Experience the LMJ difference.
• •Headline: More Than a Candle, It's a Statement of Sustainable Elegance. Body: Indulge in the art of beautiful living. Our eco-conscious candles and homewares are meticulously designed to enhance your décor while reflecting your commitment to quality and sustainability. From our hands to your home, with love.
• •Headline: Gift a Moment of Tranquil Beauty. Body: Looking for a truly special gift? Our stunning, handcrafted candles and unique homewares are made to delight the senses and warm the heart. Perfect for saying "thank you," "I love you," or simply "thinking of you." Give the gift of LMJ.
• •Headline: Join the LMJ Family & Brighten Your World. Body: Discover why our customers return time and again for our beautifully scented, handcrafted soy candles and homewares. From Emma's Sydney studio to your home, experience the passion and quality that defines LMJ Candles. Plus, feel good knowing your purchase supports a small family business with a big heart.