Brand Tone

Warm, thoughtful, luxurious yet accessible, health-conscious, and customer-focused.

Brand Values

• •Quality & Craftsmanship
• •Personalization & Thoughtfulness
• •Natural & Healthy Living
• •Sustainability & Eco-consciousness
• •Affordable Luxury
• •Customer Care

Best Practices

• •Use words like 'crafted,' 'bespoke,' 'thoughtful,' and 'unique.'
• •Highlight the use of natural and sustainable materials to reinforce quality and health-consciousness.
• •Be Authentic and Transparent: Share the brand's origin story and the founders' passion (Lorna & Mark) to build trust and a personal connection with customers, as seen in their 'About Us' section.
• •Emphasize the handmade and hand-poured aspect of the candles to convey craftsmanship and care.
• •Focus on the gifting aspect and the emotions associated with different occasions (memorials, birthdays, weddings) to create a connection with customers.

Social Perception

L&M Bespoke Designs is perceived as a provider of high-quality, beautifully scented, and well-packaged personalized candles. They are seen as reliable, with good customer service, particularly regarding shipping and communication. The brand is associated with thoughtful gift-giving for meaningful life events.

Copy Examples

• •Discover affordable luxury at L&M Bespoke Designs.
• •Handmade with love in our Hertfordshire studio.
• •It’s more than a gift; it’s a warm wish, beautifully bottled.
• •Experience a cleaner, longer-lasting burn without the luxury price tag.
• •Lovingly made for life’s beautiful beginnings.